by Kara Brooks | Apr 11, 2024 | Content Marketing, Creative, Digital Marketing
By Kara Brooks What’s Inside? Is everyone singing the same song? Is your brand perception improving? When was the last time you refreshed your website? Is your social media helping to build your brand? Do you have a content strategy and content calendar...
by Crux KC | Jan 24, 2024 | Branding, Content Marketing, Creative, Digital Marketing
Every year at Crux, we survey our team to identify emerging trends and interesting developments that will shape markets and influence audiences in the year to come. For 2024, our insights take us into a brave new world where creativity and emotion meet strategy and...
by Ethan Whitehill | Dec 5, 2022 | Branding, Digital Marketing, Strategy
In marketing, it’s frighteningly easy to mingle with yesterday’s news. Once you master one realm, another space opens, and it hits you – you’re not cool anymore. But don’t start Googling “ways to be cool in 2023” (spoiler: that’s not cool). By steadily learning and...
by Ethan Whitehill | Oct 10, 2022 | Branding
By: Ethan Whitehill Earlier this year, Netflix announced season five and six extensions for “Formula 1: Drive to Survive,” a documentary series produced in collaboration between Netflix and Formula 1 (F1) to give a behind-the-scenes look at the drivers and races of...
by Ethan Whitehill | Jul 13, 2022 | Branding
By Ethan Whitehill First it was market share. Then it was mind share. Now, today’s marketers are competing for something more primitive and more profound: gut share. That’s right—in a world where rational factors such as price, selection and availability no longer...
by Abby Smith | Jan 19, 2022 | Content Marketing, Creative
Tuesday is, without doubt, my favorite day of the week. I rush home from work for a quick dinner, then seven people crowd around my dining room table to play Dungeons & Dragons (D&D), a fantasy tabletop role-playing game. I got roped into my first game almost...
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