by Ethan Whitehill | Jul 13, 2022 | Branding
By Ethan Whitehill First it was market share. Then it was mind share. Now, today’s marketers are competing for something more primitive and more profound: gut share. That’s right—in a world where rational factors such as price, selection and availability no longer...
by Abby Smith | Jan 19, 2022 | Content Marketing, Creative
Tuesday is, without doubt, my favorite day of the week. I rush home from work for a quick dinner, then seven people crowd around my dining room table to play Dungeons & Dragons (D&D), a fantasy tabletop role-playing game. I got roped into my first game almost...
by Crux KC | Apr 26, 2021 | Branding, Culture
Drummers, man. Believe me: For a role synonymous with keeping time, drummers are often the first ones to go rogue mid-song. In a past life, I racked up a lot of gigs with two separate bands, and the difference between a killer set and one that flopped was how well...
by Melea McRae | Aug 19, 2020 | Branding
Patrick Mahomes needs no introduction. Both a Super Bowl champ and MVP, he’s led the Kansas City Chiefs to some incredible wins and made some unbelievable plays. But do you think he’d have been as successful without the Chiefs’ strong culture AND a great playbook?...
by Crux KC | Feb 5, 2020 | Branding, Creative
If you were expecting advice on locating a good cab or pinot noir, that’s not what this article is about (although we wouldn’t blame one for thinking that—at Crux we do love our red wine!). No, this is the story of why color consistency is so important to your brand,...
by Crux KC | Aug 17, 2018 | Branding, Creative
Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in our experience over...
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