by Tom Butch | Oct 12, 2023 | Strategy
By: Tom Butch Can a fraction be more than a whole? While perhaps imponderable mathematically, it’s a question that has genuine salience in the world of marketing…especially for those companies that are newly stepping into marketing, or expanding its breadth, as they...
by Ethan Whitehill | Jan 25, 2023 | Digital Marketing, Strategy
As a marketer, you know all too well the challenges of efficiently managing multiple tasks and campaigns at once. But what if there was an easier way to make sure everything runs like clockwork? Enter AI – artificial intelligence. With its ability to learn your...
by Ethan Whitehill | Dec 5, 2022 | Branding, Digital Marketing, Strategy
In marketing, it’s frighteningly easy to mingle with yesterday’s news. Once you master one realm, another space opens, and it hits you – you’re not cool anymore. But don’t start Googling “ways to be cool in 2023” (spoiler: that’s not cool). By steadily learning and...
by Melea McRae | Aug 17, 2022 | Operations, Strategy
By: Melea McRae “It’s your right to be uncommon if you can … You desire to take the calculated risk, to dream, to build, yes, even to fail, and to succeed.” – Ewing Kauffman A client recently reached out asking for my advice on how to establish an advisory board for...
by Melea McRae | Aug 16, 2022 | Operations, Strategy
By Melea McRae Some of the best entrepreneurial advice I received from my mentor and business partner, Grant Burcham, was this: “You need to learn how to walk the plank, not the tightrope.” Walking the plank didn’t sound all that appealing or stable, to say the least,...
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