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Measure What Matters: Leveraging Data to Define Marketing Success

Measure What Matters: Leveraging Data to Define Marketing Success

by Ryan LeCluyse | Jun 2, 2022 | Digital Marketing

It’s no secret that data and analytics are essential to any business – especially in today’s data-driven world. But what many businesses don’t realize is how much data is available to help them objectively advance their marketing strategies. And with so...
Top-Gun Branding: Target Their Minds to Win the Business

Top-Gun Branding: Target Their Minds to Win the Business

by Ethan Whitehill | Apr 5, 2022 | Content Marketing, Digital Marketing

By: Ethan Whitehill To win the dogfight for brand preference, think “inside” your customer’s decision loop. If you don’t, chances are the other dog will. Hold onto your control stick, ‘80s film fans, Hollywood is about to take us back to the Danger Zone. Yes, I’m...
The Easiest Solution for Every Type of Digital Marketing Campaign

The Easiest Solution for Every Type of Digital Marketing Campaign

by Crux KC | Jul 16, 2021 | Digital Marketing

When’s the last time you truly sat down to audit your marketing efforts? A month ago? Six months ago? Years? As a small business owner (or its internal marketing team), you likely wear many hats and are spread thin. You prioritized getting a functional website live,...
Thought leadership: How to find your voice in a crowded marketplace

Thought leadership: How to find your voice in a crowded marketplace

by Melea McRae | Feb 24, 2021 | Content Marketing, Digital Marketing

What topic could you give a 20-minute TED Talk on right now with no preparation? When new employees start at Crux, we celebrate their arrival with a series of rapid-fire icebreaker questions to get to know them, and this question often gives them pause. Maybe it’s...
Think email marketing is outdated? 5 reasons to think again

Think email marketing is outdated? 5 reasons to think again

by Jessica Toms | Nov 24, 2020 | Digital Marketing

In the age of constantly evolving technology, marketing innovation, social media and SEO, email may seem a bit outdated. With so many other ways of targeting audiences, it might be tempting to let your email strategy fall by the wayside in an attempt to chase the...
5 social media tips for startups and small businesses

5 social media tips for startups and small businesses

by Crux KC | Jun 26, 2020 | Digital Marketing

Junk food, cowboys, static electricity—there’s a designated day for everything these days (mark your calendar for National Red Wine Day on Aug. 28!). In honor of World Social Media Day this year, we’re highlighting five social media tips for startups and small...
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  • A Gut Check for Your Brand
  • Measure What Matters: Leveraging Data to Define Marketing Success
  • Trust the Process: Why Workflow Management Software is Key to Delivering an X-Ceptional Client Experience
  • Top-Gun Branding: Target Their Minds to Win the Business
  • Crux selects Kanbe’s Markets as annual recipient of $30K pro bono marketing services, creates impact for Shepherd’s Center in 2021

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