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AI in Marketing: The Partner to Your Process

AI in Marketing: The Partner to Your Process

by Ethan Whitehill | Jan 25, 2023 | Digital Marketing, Strategy

As a marketer, you know all too well the challenges of efficiently managing multiple tasks and campaigns at once. But what if there was an easier way to make sure everything runs like clockwork? Enter AI – artificial intelligence. With its ability to learn your...
The state of marketing: 5 trends to expect in 2023

The state of marketing: 5 trends to expect in 2023

by Ethan Whitehill | Dec 5, 2022 | Branding, Digital Marketing, Strategy

In marketing, it’s frighteningly easy to mingle with yesterday’s news. Once you master one realm, another space opens, and it hits you – you’re not cool anymore. But don’t start Googling “ways to be cool in 2023” (spoiler: that’s not cool). By steadily learning and...
Measure What Matters: Leveraging Data to Define Marketing Success

Measure What Matters: Leveraging Data to Define Marketing Success

by Ryan LeCluyse | Jun 2, 2022 | Digital Marketing

It’s no secret that data and analytics are essential to any business – especially in today’s data-driven world. But what many businesses don’t realize is how much data is available to help them objectively advance their marketing strategies. And with so...
Top-Gun Branding: Target Their Minds to Win the Business

Top-Gun Branding: Target Their Minds to Win the Business

by Ethan Whitehill | Apr 5, 2022 | Content Marketing, Digital Marketing

By: Ethan Whitehill To win the dogfight for brand preference, think “inside” your customer’s decision loop. If you don’t, chances are the other dog will. Hold onto your control stick, ‘80s film fans, Hollywood is about to take us back to the Danger Zone. Yes, I’m...
The Easiest Solution for Every Type of Digital Marketing Campaign

The Easiest Solution for Every Type of Digital Marketing Campaign

by Crux KC | Jul 16, 2021 | Digital Marketing

When’s the last time you truly sat down to audit your marketing efforts? A month ago? Six months ago? Years? As a small business owner (or its internal marketing team), you likely wear many hats and are spread thin. You prioritized getting a functional website live,...
Thought leadership: How to find your voice in a crowded marketplace

Thought leadership: How to find your voice in a crowded marketplace

by Melea McRae | Feb 24, 2021 | Content Marketing, Digital Marketing

What topic could you give a 20-minute TED Talk on right now with no preparation? When new employees start at Crux, we celebrate their arrival with a series of rapid-fire icebreaker questions to get to know them, and this question often gives them pause. Maybe it’s...
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