by Ethan Whitehill | Dec 5, 2022 | Branding, Digital Marketing, Strategy
In marketing, it’s frighteningly easy to mingle with yesterday’s news. Once you master one realm, another space opens, and it hits you – you’re not cool anymore. But don’t start Googling “ways to be cool in 2023” (spoiler: that’s not cool). By steadily learning and...
by Ryan LeCluyse | Jun 2, 2022 | Digital Marketing
It’s no secret that data and analytics are essential to any business – especially in today’s data-driven world. But what many businesses don’t realize is how much data is available to help them objectively advance their marketing strategies. And with so...
by Ethan Whitehill | Apr 5, 2022 | Content Marketing, Digital Marketing
By: Ethan Whitehill To win the dogfight for brand preference, think “inside” your customer’s decision loop. If you don’t, chances are the other dog will. Hold onto your control stick, ‘80s film fans, Hollywood is about to take us back to the Danger Zone. Yes, I’m...
by Crux KC | Jul 16, 2021 | Digital Marketing
When’s the last time you truly sat down to audit your marketing efforts? A month ago? Six months ago? Years? As a small business owner (or its internal marketing team), you likely wear many hats and are spread thin. You prioritized getting a functional website live,...
by Melea McRae | Feb 24, 2021 | Content Marketing, Digital Marketing
What topic could you give a 20-minute TED Talk on right now with no preparation? When new employees start at Crux, we celebrate their arrival with a series of rapid-fire icebreaker questions to get to know them, and this question often gives them pause. Maybe it’s...
by Jessica Toms | Nov 24, 2020 | Digital Marketing
In the age of constantly evolving technology, marketing innovation, social media and SEO, email may seem a bit outdated. With so many other ways of targeting audiences, it might be tempting to let your email strategy fall by the wayside in an attempt to chase the...
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