by Crux KC | Jul 16, 2021 | Digital Marketing
When’s the last time you truly sat down to audit your marketing efforts? A month ago? Six months ago? Years? As a small business owner (or its internal marketing team), you likely wear many hats and are spread thin. You prioritized getting a functional website live,...
by Melea McRae | Feb 24, 2021 | Content Marketing, Digital Marketing
What topic could you give a 20-minute TED Talk on right now with no preparation? When new employees start at Crux, we celebrate their arrival with a series of rapid-fire icebreaker questions to get to know them, and this question often gives them pause. Maybe it’s...
by Jessica Toms | Nov 24, 2020 | Digital Marketing
In the age of constantly evolving technology, marketing innovation, social media and SEO, email may seem a bit outdated. With so many other ways of targeting audiences, it might be tempting to let your email strategy fall by the wayside in an attempt to chase the...
by Crux KC | Jun 26, 2020 | Digital Marketing
Junk food, cowboys, static electricity—there’s a designated day for everything these days (mark your calendar for National Red Wine Day on Aug. 28!). In honor of World Social Media Day this year, we’re highlighting five social media tips for startups and small...
by Melea McRae | May 4, 2020 | Content Marketing, Digital Marketing
“Never let a serious crisis go to waste. And what I mean by that: it’s an opportunity to do things you think you could not do before.” -Rahm Emanuel When the COVID-19 pandemic hit, Kansas City-based distiller J. Rieger & Co. quickly sprang into...
by Melea McRae | Jul 16, 2019 | Content Marketing, Digital Marketing
Nothing makes these sweltering summer days more bearable than an afternoon on the lake with the wind in your hair. Whether you’re tubing or cruising on a pontoon, no boating trip is complete without a few sturdy life preservers—the one item you hope to never need but...
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