by Ethan Whitehill | Jan 25, 2023 | Digital Marketing, Strategy
As a marketer, you know all too well the challenges of efficiently managing multiple tasks and campaigns at once. But what if there was an easier way to make sure everything runs like clockwork? Enter AI – artificial intelligence. With its ability to learn your...
by Ethan Whitehill | Dec 5, 2022 | Branding, Digital Marketing, Strategy
In marketing, it’s frighteningly easy to mingle with yesterday’s news. Once you master one realm, another space opens, and it hits you – you’re not cool anymore. But don’t start Googling “ways to be cool in 2023” (spoiler: that’s not cool). By steadily learning and...
by Ethan Whitehill | Nov 16, 2022 | Content Marketing
Helen Rosen Woodward once said, “Advertising is what you pay for, publicity is what you pray for.” Believed to be the first female account executive in the United States, Woodward certainly knew what it was like to have to fight to be heard in a crowded room. Public...
by Ethan Whitehill | Oct 10, 2022 | Branding
By: Ethan Whitehill Earlier this year, Netflix announced season five and six extensions for “Formula 1: Drive to Survive,” a documentary series produced in collaboration between Netflix and Formula 1 (F1) to give a behind-the-scenes look at the drivers and races of...
by Ethan Whitehill | Jul 13, 2022 | Branding
By Ethan Whitehill First it was market share. Then it was mind share. Now, today’s marketers are competing for something more primitive and more profound: gut share. That’s right—in a world where rational factors such as price, selection and availability no longer...
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