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From Smallville to Superman: What’s Your Origin Story?

From Smallville to Superman: What’s Your Origin Story?

by Melea McRae | Oct 31, 2016 | Content Marketing

Everyone loves a good origin story. Hewlett Packard basically started Silicon Valley in an old garage (now a preserved museum); Sara Blakely dreamed up Spanx after attacking some pantyhose with a pair of scissors; and everyone knows the Man of Steel grew up just down...
‘Can you hear me now?’ How a strong tagline can expand your reach

‘Can you hear me now?’ How a strong tagline can expand your reach

by Melea McRae | Oct 17, 2016 | Content Marketing

Think different. I’m lovin’ it. Where’s the beef? Three very distinct companies just flashed through your brain, all because of a little word magic and some cleverly crafted taglines that have left an indelible impression on American culture over the past few decades....
Making the Most of ‘Made in Kansas City’: Why small businesses need to invest in marketing

Making the Most of ‘Made in Kansas City’: Why small businesses need to invest in marketing

by Melea McRae | Oct 3, 2016 | Content Marketing

While the “Made in KC” mark is becoming ubiquitous on T-shirts and tote bags around the region, the slogan is more than just the name of a popular local brand––it’s actually quite a powerful movement. In fact, we’re a city full of creators, makers and innovators––and...

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