We’ve been a little quiet over the last few months—but with good reason!
I teamed up with two other local executives in January to launch Crux KC’s sister company, Crux-Xcelerate, providing fractional chief sales officer (CSO) services to emerging and small businesses seeking sales leadership, strategy and execution. Read More
Thinking Bigger‘s Claire Martin writes about the success of Crux KC and the launch of Crux-Xcelerate.
Moving forward requires a little speed, and three Kansas City executives have teamed up to put the pedal down with Crux-Xcelerate.
Kansas City, Mo. – Moving forward requires a little speed, and three Kansas City executives have teamed up to put the pedal down with Crux-Xcelerate. Read More
Ever since I was a kid, I’ve loved long road trips.
From soaking up the backdrop of a scenic landscape to enthusiastically singing along to Aerosmith on the radio, some of my favorite memories involve a set of wheels.
Long before cell phones and GPS, no road trip was complete without that large paper map that folded into itself more times than a Rubik’s cube. This roadmap was both a puzzle and a lifeline, guiding us along the open road to our chosen destination.
Decades later, I’ve found a similar thrill as an entrepreneur behind the wheel of a small business, navigating through the twists and turns of the industry landscape guided by a strategic roadmap for success. Read More
I pride myself on my identity as a writer and creator, but that didn’t prevent a little gust of panic the first time I got:
“Can you tell me a new story, one you made up?
Until that night, bedtime for our 5-year-old, our oldest, usually included one of his favorite books. Full of good lessons, they were entertaining enough to keep his attention—an easy and effective method of infusing a few life morals into his malleable brain.
But, make up a story? Staring at his eager eyes, I searched for a starting point. Scary dragon? Talking duck? Then what? Read More
Throughout my 25 years in marketing, business owners have asked me countless times how to best grow and scale their businesses.
As a business owner myself, I understand just how much risk one takes starting and running a company. But whether you own a start-up or an established, mid-sized business, smart marketing is one of the best investments you can make. Read More
Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in our experience over time. Less evident though is why we feel the way we do – and how Coke manages the cues that create that brand experience. Read More
We know. It’s been a while.
The past six months have been some of the most transformative since Crux launched two years ago. It’s been a time of extreme growth for our company, both internally and externally. We’ve added desks to our office, client folders to our computers and milestones to our memories.
And we’ve done a terrible job documenting it. Read More
Ever since childhood, I’ve been enamored with the Swiss Army knife. I’d borrow my dad’s and marvel at how each tool fit so nicely with the next, and how incredibly functional the whole thing was. (And someday, I will open a bottle of wine with that tiny corkscrew.) Read More
Anyone in a relationship can identify: Even if you understand the words your partner is speaking, you can still be talking in very different languages. Those of us in the marketing world can definitely grasp this analogy, especially as it applies to the differences for B2B and B2C companies. Read More
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