by Crux KC | Apr 26, 2021 | Branding, Culture
Drummers, man. Believe me: For a role synonymous with keeping time, drummers are often the first ones to go rogue mid-song. In a past life, I racked up a lot of gigs with two separate bands, and the difference between a killer set and one that flopped was how well...
by Melea McRae | Aug 19, 2020 | Branding
Patrick Mahomes needs no introduction. Both a Super Bowl champ and MVP, he’s led the Kansas City Chiefs to some incredible wins and made some unbelievable plays. But do you think he’d have been as successful without the Chiefs’ strong culture AND a great playbook?...
by Crux KC | Feb 5, 2020 | Branding, Creative
If you were expecting advice on locating a good cab or pinot noir, that’s not what this article is about (although we wouldn’t blame one for thinking that—at Crux we do love our red wine!). No, this is the story of why color consistency is so important to your brand,...
by Crux KC | Aug 17, 2018 | Branding, Creative
Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in our experience over...
by Melea McRae | Jan 12, 2018 | Content Marketing, Creative
Ever since childhood, I’ve been enamored with the Swiss Army knife. I’d borrow my dad’s and marvel at how each tool fit so nicely with the next, and how incredibly functional the whole thing was. (And someday, I will open a bottle of wine with that tiny corkscrew.)...
by Melea McRae | Sep 15, 2016 | Branding, Content Marketing
I finally made the leap! For the past five years I envisioned what this would look like—starting my own business, running a marketing company the way I think it should be run. It’s taken a lot of hard work to get to this point (and it’s a little terrifying), but here...
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