crux    n. /kruhks/
Everything you need,
nothing you don’t.

Where strategy meets execution

Crux KC is a Kansas City marketing firm (and the city’s first “un-agency”) that combines executive-level marketing and business strategy to provide a simple, smart and affordable outsourced marketing solution for clients.

YOUR OUTSOURCED MARKETING TEAM

For the longest time, businesses were forced to choose between hiring a traditional marketing agency or hiring an in-house employee(s). Each presents its own risk, including hefty price tags and limited skill sets.

Thanks to our “Door #3” model, businesses can now have the best of both worlds. For an affordable flat monthly fee, clients receive a five-person marketing team with expertise in every marketing discipline: a CMO to build the marketing strategy, an account director, project manager, content writer and graphic designer to execute on that strategy.

With Crux, you gain a skilled marketing team and senior-level experience while amortizing costs and reducing risk.

Learn About Our Approach

Our Marketing Services

Every marketing strategy—whether you’re a startup or small-to-mid-sized business—is unique. We don’t just generate repetitive marketing fluff. We entrench ourselves in the businesses of our clients, partnering with them to build a solid marketing strategy and executing accordingly.

Brand, Messaging + Strategy

In-depth research analysis
Brand identity + messaging
Marketing road map
Fractional CMO

Content + Creative

Graphic design
Marketing + sales collateral
Blogs + case studies
PR + speaking opportunities

Digital marketing, SEO + Analytics

Email marketing
Web design + development
Social media marketing
Search engine optimization

...And So Much More

Client Success Stories

We get it. Finding the right marketing partner is challenging. We’ve walked in your shoes. Whether you’re a startup making your first marketing investment or a legacy SMB adding depth to your bench, we’re ready to take your business to the next level.

Don’t just take our word for it…

FIND OUT WHY CLIENTS TRUST US TO BRING THEIR VISION TO LIFE

We continue to be impressed with the depth and breadth of the Crux team’s capabilities. My staff and I especially appreciate their creativity, responsiveness and speed with which they execute on promised deliverables. In a short amount of time – and amid a pandemic – Crux has become a true extension of our staff.

Laura Smith, City Administrator, City of Mission, KS

Since engaging Crux to extend our marketing capabilities, we’ve seen a positive lift in our marketing activity and awareness in our target markets. Their expertise has helped us execute our integrated marketing strategy, which has allowed us to elevate our brand across all service lines. They’ve been a highly attentive and helpful business partner for us.

Brian Wietharn, President and COO, Copaken Brooks

Keeping up with the company’s growth has been challenging, but it’s definitely a good problem to have. Our partnership with Crux has allowed us to grow this momentum while keeping our brand and messaging consistent as we move forward.

Angela Hurt, Founder & CEO, Veracity Consulting

They feel like they are employees, but they have the knowledge and expertise of a large firm, and for significantly less money. You are guaranteed a certain amount of time, …you don’t have to micromanage, and they’re proactive with their communication, so you know exactly where your money is going.

Karlo Meave, Founder & CEO, Sunsmart Technologies

As an organization trying to get a foothold in a lot of different spaces, working with Crux was an efficient way for us to develop a presence in a very cost-effective way. The channels we chose, the way we chose to use them, and the way Crux empowered us to create and manage those channels were critical to our brand development early on. That launched us and allowed us to move forward.

Kellye Crockett, Executive Director, IDEA Space KC

After running an internal marketing team for years with mixed results, I learned of the unique Crux model, I wanted to give it a try. The Crux team made a huge impact in the first three months alone. For a company of our size, it doesn’t make sense to own our own marketing team. With Crux, we can have own CMO, a Creative Director, a Project Manager and a Social Media Expert all bundled up in one flat fee per month. It is the best value that a small business money can buy!

Sandeep Khandelwal, Founder & CTO, INNOVA Consulting Group

Thought Leadership

See What Else We're talking About

XCELERATE YOUR SALES STRATEGY

Need experienced sales leadership to grow your business? Crux-Xcelerate can help build your sales pipeline and position you for more funding, as well as hire, develop and train your sales team, establish KPIs, and serve as your sales closer.

Ready to get growing?

About Team Crux

Creative copywriters, savvy storytellers, gifted graphic designers, brand strategists, digital marketers, email marketing pros, social media mavens—Crux has it all, and we’re here to bring your story to life.

Meet Your marketing team