Merging marketing strategy with execution

After running an internal marketing team for years with mixed results, I learned of the unique Crux model, I wanted to give it a try. The Crux team made a huge impact in the first three months alone. For a company of our size, it doesn’t make sense to own our own marketing team. With Crux, we can have own CMO, a Creative Director, a Project Manager and a Social Media Expert all bundled up in one flat fee per month. It is the best value that a small business money can buy!

Keeping up with the company’s growth has been challenging, but it’s definitely a good problem to have. Our partnership with Crux has allowed us to grow this momentum while keeping our brand and messaging consistent as we move forward.

They feel like they are employees, but they have the knowledge and expertise of a large firm, and for significantly less money. You are guaranteed a certain amount of time, …you don’t have to micromanage, and they’re proactive with their communication, so you know exactly where your money is going.

Since engaging Crux to extend our marketing capabilities, we’ve seen a positive lift in our marketing activity and awareness in our target markets. Their expertise has helped us execute our integrated marketing strategy, which has allowed us to elevate our brand across all service lines. They’ve been a highly attentive and helpful business partner for us.

As an organization trying to get a foothold in a lot of different spaces, working with Crux was an efficient way for us to develop a presence in a very cost-effective way. The channels we chose, the way we chose to use them, and the way Crux empowered us to create and manage those channels were critical to our brand development early on. That launched us and allowed us to move forward.

We continue to be impressed with the depth and breadth of the Crux team’s capabilities. My staff and I especially appreciate their creativity, responsiveness and speed with which they execute on promised deliverables. In a short amount of time – and amid a pandemic – Crux has become a true extension of our staff.