by Ethan Whitehill | Apr 5, 2022 | Content Marketing, Digital Marketing
By: Ethan Whitehill To win the dogfight for brand preference, think “inside” your customer’s decision loop. If you don’t, chances are the other dog will. Hold onto your control stick, ‘80s film fans, Hollywood is about to take us back to the Danger Zone. Yes, I’m...
by Crux KC | Jan 21, 2022 | Content Marketing
If you’ve ever had a great story in mind for your business, you may already be familiar with the “now what?” wall. We’ve heard it time and again from clients: Your business has dozens of noteworthy stories to share, but the process of publicizing them leaves you...
by Abby Smith | Jan 19, 2022 | Content Marketing, Creative
Tuesday is, without doubt, my favorite day of the week. I rush home from work for a quick dinner, then seven people crowd around my dining room table to play Dungeons & Dragons (D&D), a fantasy tabletop role-playing game. I got roped into my first game almost...
by Melea McRae | Feb 24, 2021 | Content Marketing, Digital Marketing
What topic could you give a 20-minute TED Talk on right now with no preparation? When new employees start at Crux, we celebrate their arrival with a series of rapid-fire icebreaker questions to get to know them, and this question often gives them pause. Maybe it’s...
by Melea McRae | May 4, 2020 | Content Marketing, Digital Marketing
“Never let a serious crisis go to waste. And what I mean by that: it’s an opportunity to do things you think you could not do before.” -Rahm Emanuel When the COVID-19 pandemic hit, Kansas City-based distiller J. Rieger & Co. quickly sprang into...
by Crux KC | Dec 18, 2019 | Content Marketing
Music lessons to improve your messaging Pearl Jam to Rage Against the Machine, then to Enya and – wait – is that Harry Belafonte? The transition was jarring to say the least. I was listening to a team-compiled Spotify playlist with everyone’s submitted “pump it up”...
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