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Here’s the Secret to Boosting Profits With PR

Here’s the Secret to Boosting Profits With PR

by Ethan Whitehill | Nov 16, 2022 | Content Marketing

Helen Rosen Woodward once said, “Advertising is what you pay for, publicity is what you pray for.” Believed to be the first female account executive in the United States, Woodward certainly knew what it was like to have to fight to be heard in a crowded room. Public...
Top-Gun Branding: Target Their Minds to Win the Business

Top-Gun Branding: Target Their Minds to Win the Business

by Ethan Whitehill | Apr 5, 2022 | Content Marketing, Digital Marketing

By: Ethan Whitehill To win the dogfight for brand preference, think “inside” your customer’s decision loop. If you don’t, chances are the other dog will. Hold onto your control stick, ‘80s film fans, Hollywood is about to take us back to the Danger Zone. Yes, I’m...
Pitch Perfect: 7 Tips for Crafting a Winning PR Pitch

Pitch Perfect: 7 Tips for Crafting a Winning PR Pitch

by Crux KC | Jan 21, 2022 | Content Marketing

If you’ve ever had a great story in mind for your business, you may already be familiar with the “now what?” wall. We’ve heard it time and again from clients: Your business has dozens of noteworthy stories to share, but the process of publicizing them leaves you...
Leveling up: 5 ways Dungeons & Dragons has made me a better marketer

Leveling up: 5 ways Dungeons & Dragons has made me a better marketer

by Abby Smith | Jan 19, 2022 | Content Marketing, Creative

Tuesday is, without doubt, my favorite day of the week. I rush home from work for a quick dinner, then seven people crowd around my dining room table to play Dungeons & Dragons (D&D), a fantasy tabletop role-playing game. I got roped into my first game almost...
Thought leadership: How to find your voice in a crowded marketplace

Thought leadership: How to find your voice in a crowded marketplace

by Melea McRae | Feb 24, 2021 | Content Marketing, Digital Marketing

What topic could you give a 20-minute TED Talk on right now with no preparation? When new employees start at Crux, we celebrate their arrival with a series of rapid-fire icebreaker questions to get to know them, and this question often gives them pause. Maybe it’s...
5 reasons why now’s the right time for a marketing investment

5 reasons why now’s the right time for a marketing investment

by Melea McRae | May 4, 2020 | Content Marketing, Digital Marketing

“Never let a serious crisis go to waste. And what I mean by that: it’s an opportunity to do things you think you could not do before.” -Rahm Emanuel When the COVID-19 pandemic hit, Kansas City-based distiller J. Rieger & Co. quickly sprang into...
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