by Melea McRae | Feb 24, 2021 | Content Marketing, Digital Marketing
What topic could you give a 20-minute TED Talk on right now with no preparation? When new employees start at Crux, we celebrate their arrival with a series of rapid-fire icebreaker questions to get to know them, and this question often gives them pause. Maybe it’s...
by Melea McRae | May 4, 2020 | Content Marketing, Digital Marketing
“Never let a serious crisis go to waste. And what I mean by that: it’s an opportunity to do things you think you could not do before.” -Rahm Emanuel When the COVID-19 pandemic hit, Kansas City-based distiller J. Rieger & Co. quickly sprang into...
by Matt Smithmier | Dec 18, 2019 | Content Marketing
Music lessons to improve your messaging Pearl Jam to Rage Against the Machine, then to Enya and – wait – is that Harry Belafonte? The transition was jarring to say the least. I was listening to a team-compiled Spotify playlist with everyone’s submitted “pump it up”...
by Melea McRae | Oct 24, 2019 | Content Marketing
Kansas City has been my home for a long time, but I’ve been fortunate to have a career that’s taken me across the country, allowing me to plant roots from Florida to Arizona. I love traveling and trying new things, becoming a true “local” at every stop along the way....
by Melea McRae | Jul 16, 2019 | Content Marketing, Digital Marketing
Nothing makes these sweltering summer days more bearable than an afternoon on the lake with the wind in your hair. Whether you’re tubing or cruising on a pontoon, no boating trip is complete without a few sturdy life preservers—the one item you hope to never need but...
by Melea McRae | Dec 21, 2018 | Content Marketing, Digital Marketing
Ever since I was a kid, I’ve loved long road trips. From soaking up the backdrop of a scenic landscape to enthusiastically singing along to Aerosmith on the radio, some of my favorite memories involve a set of wheels. Long before cell phones and GPS, no road trip was...
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