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5 reasons why now’s the right time for a marketing investment

5 reasons why now’s the right time for a marketing investment

by Melea McRae | May 4, 2020 | Content Marketing, Digital Marketing

“Never let a serious crisis go to waste. And what I mean by that: it’s an opportunity to do things you think you could not do before.” -Rahm Emanuel When the COVID-19 pandemic hit, Kansas City-based distiller J. Rieger & Co. quickly sprang into...
Are you and your customers singing the same song?

Are you and your customers singing the same song?

by Matt Smithmier | Dec 18, 2019 | Content Marketing

Music lessons to improve your messaging Pearl Jam to Rage Against the Machine, then to Enya and – wait – is that Harry Belafonte? The transition was jarring to say the least. I was listening to a team-compiled Spotify playlist with everyone’s submitted “pump it up”...
The power of the case study: How to “close the deal” with a strong third-party endorsement

The power of the case study: How to “close the deal” with a strong third-party endorsement

by Melea McRae | Oct 24, 2019 | Content Marketing

Kansas City has been my home for a long time, but I’ve been fortunate to have a career that’s taken me across the country, allowing me to plant roots from Florida to Arizona. I love traveling and trying new things, becoming a true “local” at every stop along the way....
Staying afloat: How outsourced marketing can serve as your life preserver

Staying afloat: How outsourced marketing can serve as your life preserver

by Melea McRae | Jul 16, 2019 | Content Marketing, Digital Marketing

Nothing makes these sweltering summer days more bearable than an afternoon on the lake with the wind in your hair. Whether you’re tubing or cruising on a pontoon, no boating trip is complete without a few sturdy life preservers—the one item you hope to never need but...
Roadmap for success: Effective B2B marketing tactics to grow your business

Roadmap for success: Effective B2B marketing tactics to grow your business

by Melea McRae | Dec 21, 2018 | Content Marketing, Digital Marketing

Ever since I was a kid, I’ve loved long road trips. From soaking up the backdrop of a scenic landscape to enthusiastically singing along to Aerosmith on the radio, some of my favorite memories involve a set of wheels. Long before cell phones and GPS, no road trip was...
Gather ‘round, it’s story time: The importance of storytelling in your company marketing 

Gather ‘round, it’s story time: The importance of storytelling in your company marketing 

by Matt Smithmier | Nov 2, 2018 | Content Marketing

I pride myself on my identity as a writer and creator, but that didn’t prevent a little gust of panic the first time I got:  “Can you tell me a new story, one you made up?   Until that night, bedtime for our 5-year-old, our oldest, usually included one of his favorite...
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