Monthly Archives

August 2018

For B2B companies, even the smallest brand cue can have a memorable impact

By | Uncategorized | No Comments

Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in our experience over time. Less evident though is why we feel the way we do – and how Coke manages the cues that create that brand experience.   Read More