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For B2B companies, even the smallest brand cue can have a memorable impact

For B2B companies, even the smallest brand cue can have a memorable impact

by Crux KC | Aug 17, 2018 | Branding, Creative

Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in our experience over...

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