Our Approach

We’ve walked in your shoes, and we understand your pain.

Working with traditional advertising agencies is challenging. You know you need strong, strategic marketing, yet you’re unclear how that investment will justify a return.


Thanks to our “un-agency” model, businesses and organizations now have a third option. Our “Door #3” hybrid model of outsourced marketing allows businesses an affordable way to gain senior-level talent while amortizing costs and reducing risk.



We kick off each client engagement with in-depth research analysis to learn about your brand and
nail the messaging, compiling insights that fuel a quarterly road map with strategic marketing objectives and plan goals, realigning each quarter for the next 90-day period. Our deep dive goes much further than the typical agency research process to:


  • Define your brand identity
  • Create messaging that tells your story
  • Identify key differentiators
  • Develop your marketing road map
Marketing Strategy


Once our research is complete, we create ongoing deliverables and customized solutions for marketing, branding and communications monthly. Weekly check-ins and monthly leadership team meetings allow us to review progress and track analytics. We combine executive-level marketing and business strategy to:


  • Solve your marketing, communications and business development challenges
  • Position your business for growth
  • Increase brand awareness and elevate your brand
  • Execute on your road map, communicating every step of the way


We track and analyze data to assess your digital presence. Based on our insights, we’ll make informed recommendations to improve your campaigns and fuel our strategies. Our digital and account teams will work closely with you to:


  • Establish metrics of success
  • Track and report our efforts
  • Develop and refine our strategies that ensure their effectiveness
  • Continually communicate results
With Crux you gain a proactive team with expertise in every marketing discipline that prides itself on consistency, communication and collaboration.

Everything you need, nothing you don’t.