Our Approach

We’ve walked in your shoes, and we understand your pain.

Working with traditional advertising agencies is challenging. You know you need strong, strategic marketing, yet you’re unclear how that investment will justify a return.


Thanks to our “un-agency” model, businesses and organizations now have a third option. Our “Door #3” hybrid model of outsourced marketing allows businesses an affordable way to gain senior-level talent while amortizing costs and reducing risk.



We kick off each client engagement with an in-depth research analysis, learning everything there is to know about your business, industry and brand proposition. Our deep dive goes much further than the typical agency research process to:


  • Define your brand identity
  • Create messaging that tells your story
  • Identify key differentiators
  • Develop your marketing road map
Marketing Strategy


Once our research is complete, we create a customized marketing strategy, building a road map that aligns with your business goals. We combine executive-level marketing and business strategy to:


  • Solve your marketing, communications and business development challenges
  • Position your business for growth
  • Increase brand awareness and elevate your brand
  • Execute on your road map, communicating every step of the way


We keep a close eye on analytics and KPIs to report and evaluate what’s working and what’s not, allowing us to pivot and recalibrate as needed. Our digital and account teams will work closely with you to:


  • Establish metrics of success
  • Track and report our efforts
  • Develop and refine our strategies that ensure their effectiveness
  • Continually communicate results
With Crux you gain a proactive team with expertise in every marketing discipline that prides itself on consistency, communication and collaboration.

Everything you need, nothing you don’t.