What’s behind door #3?

What’s behind door #3?

Throughout my 25 years in marketing, business owners have asked me countless times how to best grow and scale their businesses. As a business owner myself, I understand just how much risk one takes starting and running a company. But whether you own a start-up or an...
Speaking the B2B Language

Speaking the B2B Language

Anyone in a relationship can identify: Even if you understand the words your partner is speaking, you can still be talking in very different languages. Those of us in the marketing world can definitely grasp this analogy, especially as it applies to the differences...
Is it time to change tradition?

Is it time to change tradition?

Don’t get me wrong—I’m a big fan of tradition, especially around the holidays. All of the same ornaments are on my Christmas tree this year, my daughter is enjoying her Elf on the Shelf named Ginger once again (when I remember to move it around, that is), and I have...