by Matt Smithmier | Nov 2, 2018 | Content Marketing
I pride myself on my identity as a writer and creator, but that didn’t prevent a little gust of panic the first time I got: “Can you tell me a new story, one you made up? Until that night, bedtime for our 5-year-old, our oldest, usually included one of his favorite...
by Melea McRae | Oct 5, 2018 | Content Marketing, Digital Marketing
Throughout my 25 years in marketing, business owners have asked me countless times how to best grow and scale their businesses. As a business owner myself, I understand just how much risk one takes starting and running a company. But whether you own a start-up or an...
by Melea McRae | Jan 12, 2018 | Content Marketing, Creative
Ever since childhood, I’ve been enamored with the Swiss Army knife. I’d borrow my dad’s and marvel at how each tool fit so nicely with the next, and how incredibly functional the whole thing was. (And someday, I will open a bottle of wine with that tiny corkscrew.)...
by Melea McRae | Sep 6, 2017 | Content Marketing, Digital Marketing
Anyone in a relationship can identify: Even if you understand the words your partner is speaking, you can still be talking in very different languages. Those of us in the marketing world can definitely grasp this analogy, especially as it applies to the differences...
by Melea McRae | Dec 19, 2016 | Content Marketing
Don’t get me wrong—I’m a big fan of tradition, especially around the holidays. All of the same ornaments are on my Christmas tree this year, my daughter is enjoying her Elf on the Shelf named Ginger once again (when I remember to move it around, that is), and I have...
by Melea McRae | Oct 31, 2016 | Content Marketing
Everyone loves a good origin story. Hewlett Packard basically started Silicon Valley in an old garage (now a preserved museum); Sara Blakely dreamed up Spanx after attacking some pantyhose with a pair of scissors; and everyone knows the Man of Steel grew up just down...
Recent Comments