by Katie Ragan | Aug 24, 2022 | Culture
By: Katie Ragan Bringing different perspectives into the workplace helps broaden our understanding, both of our community and in what we do. It helps us level up and grow in how we service our clients. At Crux, we look at our internships as a way to gain perspective...
by Melea McRae | Aug 17, 2022 | Operations, Strategy
By: Melea McRae “It’s your right to be uncommon if you can … You desire to take the calculated risk, to dream, to build, yes, even to fail, and to succeed.” – Ewing Kauffman A client recently reached out asking for my advice on how to establish an advisory board for...
by Ethan Whitehill | Jul 13, 2022 | Branding
By Ethan Whitehill First it was market share. Then it was mind share. Now, today’s marketers are competing for something more primitive and more profound: gut share. That’s right—in a world where rational factors such as price, selection and availability no longer...
by Crux KC | Jan 27, 2022 | News
PRESS RELEASE For Immediate Release January 25, 2021 Contact: Claire Martin (816) 381-2600 | claire.martin@cruxkc.com Kansas City, Mo. — Local marketing “un-agency” Crux KC (Crux) has selected the nonprofit organization Kanbe’s Markets as its annual recipient for...
by Abby Smith | Jan 19, 2022 | Content Marketing, Creative
Tuesday is, without doubt, my favorite day of the week. I rush home from work for a quick dinner, then seven people crowd around my dining room table to play Dungeons & Dragons (D&D), a fantasy tabletop role-playing game. I got roped into my first game almost...
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