by Melea McRae | Feb 3, 2017 | News
A sofa just rolled past our office door. To the left, an electrician is wiring a globe chandelier, and outside our glass wall, they’re taking measurements for our new logo decal. Feels like home! I’m proud to announce we’re officially in our new digs. Now six months...
by Melea McRae | Dec 19, 2016 | Content Marketing
Don’t get me wrong—I’m a big fan of tradition, especially around the holidays. All of the same ornaments are on my Christmas tree this year, my daughter is enjoying her Elf on the Shelf named Ginger once again (when I remember to move it around, that is), and I have...
by Melea McRae | Oct 31, 2016 | Content Marketing
Everyone loves a good origin story. Hewlett Packard basically started Silicon Valley in an old garage (now a preserved museum); Sara Blakely dreamed up Spanx after attacking some pantyhose with a pair of scissors; and everyone knows the Man of Steel grew up just down...
by Melea McRae | Oct 17, 2016 | Content Marketing
Think different. I’m lovin’ it. Where’s the beef? Three very distinct companies just flashed through your brain, all because of a little word magic and some cleverly crafted taglines that have left an indelible impression on American culture over the past few decades....
by Melea McRae | Oct 3, 2016 | Content Marketing
While the “Made in KC” mark is becoming ubiquitous on T-shirts and tote bags around the region, the slogan is more than just the name of a popular local brand––it’s actually quite a powerful movement. In fact, we’re a city full of creators, makers and innovators––and...
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