by Melea McRae | Dec 21, 2018 | Content Marketing, Digital Marketing
Ever since I was a kid, I’ve loved long road trips. From soaking up the backdrop of a scenic landscape to enthusiastically singing along to Aerosmith on the radio, some of my favorite memories involve a set of wheels. Long before cell phones and GPS, no road trip was...
by Melea McRae | Oct 5, 2018 | Content Marketing, Digital Marketing
Throughout my 25 years in marketing, business owners have asked me countless times how to best grow and scale their businesses. As a business owner myself, I understand just how much risk one takes starting and running a company. But whether you own a start-up or an...
by Melea McRae | Jun 29, 2018 | News
We know. It’s been a while. The past six months have been some of the most transformative since Crux launched two years ago. It’s been a time of extreme growth for our company, both internally and externally. We’ve added desks to our office, client folders to our...
by Melea McRae | Jan 12, 2018 | Content Marketing, Creative
Ever since childhood, I’ve been enamored with the Swiss Army knife. I’d borrow my dad’s and marvel at how each tool fit so nicely with the next, and how incredibly functional the whole thing was. (And someday, I will open a bottle of wine with that tiny corkscrew.)...
by Melea McRae | Sep 6, 2017 | Content Marketing, Digital Marketing
Anyone in a relationship can identify: Even if you understand the words your partner is speaking, you can still be talking in very different languages. Those of us in the marketing world can definitely grasp this analogy, especially as it applies to the differences...
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