Marketing Archives

The state of marketing: 5 trends to expect in 2023

by Ethan Whitehill | Dec 5, 2022 | Branding, Digital Marketing, Strategy

In marketing, it’s frighteningly easy to mingle with yesterday’s news. Once you master one realm, another space opens, and it hits you – you’re not cool anymore. But don’t start Googling “ways to be cool in 2023” (spoiler: that’s not cool). By steadily learning and...

Crux Internships: A Peek Behind Door #3

by Katie Ragan | Aug 24, 2022 | Culture

By: Katie Ragan Bringing different perspectives into the workplace helps broaden our understanding, both of our community and in what we do. It helps us level up and grow in how we service our clients. At Crux, we look at our internships as a way to gain perspective...

The advisory board: Establishing a sounding board to advance your business

by Melea McRae | Aug 17, 2022 | Operations, Strategy

By: Melea McRae “It’s your right to be uncommon if you can … You desire to take the calculated risk, to dream, to build, yes, even to fail, and to succeed.” – Ewing Kauffman A client recently reached out asking for my advice on how to establish an advisory board for...

A Gut Check for Your Brand

by Ethan Whitehill | Jul 13, 2022 | Branding

By Ethan Whitehill First it was market share. Then it was mind share. Now, today’s marketers are competing for something more primitive and more profound: gut share. That’s right—in a world where rational factors such as price, selection and availability no longer...

Crux selects Kanbe’s Markets as annual recipient of $30K pro bono marketing services, creates impact for Shepherd’s Center in 2021

by Crux KC | Jan 27, 2022 | News

PRESS RELEASE For Immediate Release January 25, 2021 Contact: Claire Martin (816) 381-2600 | claire.martin@cruxkc.com Kansas City, Mo. — Local marketing “un-agency” Crux KC (Crux) has selected the nonprofit organization Kanbe’s Markets as its annual recipient for...