Marketing Archives

A Gut Check for Your Brand

by Ethan Whitehill | Jul 13, 2022 | Branding

By Ethan Whitehill First it was market share. Then it was mind share. Now, today’s marketers are competing for something more primitive and more profound: gut share. That’s right—in a world where rational factors such as price, selection and availability no longer...

Crux selects Kanbe’s Markets as annual recipient of $30K pro bono marketing services, creates impact for Shepherd’s Center in 2021

by Crux KC | Jan 27, 2022 | News

PRESS RELEASE For Immediate Release January 25, 2021 Contact: Claire Martin (816) 381-2600 | claire.martin@cruxkc.com Kansas City, Mo. — Local marketing “un-agency” Crux KC (Crux) has selected the nonprofit organization Kanbe’s Markets as its annual recipient for...

Leveling up: 5 ways Dungeons & Dragons has made me a better marketer

by Abby Smith | Jan 19, 2022 | Content Marketing, Creative

Tuesday is, without doubt, my favorite day of the week. I rush home from work for a quick dinner, then seven people crowd around my dining room table to play Dungeons & Dragons (D&D), a fantasy tabletop role-playing game. I got roped into my first game almost...

Culture eats strategy for breakfast, but what happens when culture and strategy align?

by Melea McRae | Aug 19, 2020 | Branding

Patrick Mahomes needs no introduction. Both a Super Bowl champ and MVP, he’s led the Kansas City Chiefs to some incredible wins and made some unbelievable plays. But do you think he’d have been as successful without the Chiefs’ strong culture AND a great playbook?...