Marketing Research and Emotional Resonance

Marketing Research and Emotional Resonance

For our fourth episode, President & CCO Ethan Whitehill chats with Grant Gooding, Founder & CEO at PROOF Positioning. Grant shares his take on market research and why there’s no such thing as a rational decision. He also breaks down how the PROOF method...
Making Investments and Growing Your Business

Making Investments and Growing Your Business

For our third episode, President & CCO Ethan Whitehill chats with Tim Webster Founder, CEO & Chairman of Heirloom Brands & Farmer Direct Foods. Tim shares his journey of developing successful brands and selecting the perfect investment for growth. We also...
Leveraging HubSpot for Business Growth

Leveraging HubSpot for Business Growth

President & CCO Ethan Whitehill sits down with Brian Bresee, HubSpot’s Director of Sales for its North America Solutions Partner Program. Brian shares insights on utilizing HubSpot to grow your business, marketing and sales automation, 2023 technology trends and...
The Story Behind Crux

The Story Behind Crux

For our debut episode, President & CCO Ethan Whitehill introduces Crux Founder & CEO Melea McRae. We’ll cover Melea’s entrepreneurial journey, the story behind Crux, our mission to fuel business growth, and why we’re launching a podcast. Episode...