September 13, 2022

Tom Butch joins Crux KC advisory board, serves as consulting strategist

Kansas City, Mo. — Crux KC announces that Thomas Butch has joined its advisory board and, through his consultancy, is serving the firm as a consulting strategist and senior editorial contributor.

“We’re pleased and excited to avail our clients of Tom’s unique combination of C Suite experience at major companies and marketing and communications acumen,” said Crux Founder & CEO Melea McRae. “Tom is well-known for these skills and for his civic engagement in Kansas City.”

Butch retired in March as president of TD Ameritrade, Inc., capping a 43-year career. He previously spent 18 years at Waddell & Reed Financial, Inc. in Kansas City, serving as corporate Chief Marketing Officer and CEO of its Waddell & Reed, Inc. and Ivy Funds Distributor, Inc. subsidiaries. Prior to that, he was president of Stein Roe Mutual Funds in Chicago, and served for 13 years at Mellon Bank Corporation in Pittsburgh, with leadership roles in corporate and investor communications.

Butch’s community activities in Kansas City include chairing the boards of the National World War I Museum and Memorial and the Kansas City Sports Commission. He also served on the board of the Greater Kansas City Chamber of Commerce. He presently serves on the board of the Lyric Opera of Kansas City, where he is a past chairman. He resides in western Pennsylvania and South Carolina, visiting Kansas City frequently.

Butch, who’s supporting Crux’s client work, said, “It is a great pleasure and honor to work with Crux and to support its remarkable growth and the powerful value proposition it brings to clients.”

Butch joins an esteemed Crux board that also includes Brett Gordon, chairman of the board of McCownGordon; Rick Kahle, former president, Lockton Companies’ KC Employee Benefits Office; Wayne Powell, former executive at Blue Cross and Blue Shield and the Federal Reserve Bank of Kansas City; Kerri Reisdorff, shareholder, Ogletree Deakins; and Grant Burcham, former CEO, mobank.


About Crux KC

Founded in 2016, Crux KC is Kansas City’s “un-agency,” combining the leadership of a fractional CMO with a marketing-department-as-a-service model to provide simple, smart and affordable full-funnel marketing solutions for clients. Because when you’re a business leader looking for growth, you’d rather just get to the point. Crux is your in-house marketing team—outsourced. Everything you need, nothing you don’t. Learn more at cruxkc.com.

About the author: Crux KC is a Kansas City marketing firm (and the city’s first “un-agency”) that merges executive-level marketing and business strategy to provide a simple, smart and affordable outsourced marketing solution for clients.

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