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Abby Smith

(She/Her)

Account Director & Writer

Abby’s passion lies in telling stories that inspire audiences to act. She’s a brand champion adept at leading and collaborating with teams to execute work that aligns with a client’s unique identity.

Abby’s years of agency experience have sharpened her account management, project management and strategic planning skills, and she thrives at bringing order to chaos. Be it digital and social media, direct mail, SEO content or the classic print ad, Abby is skilled in research-based, solution-oriented omnichannel marketing campaigns that drive tangible results, and her holistic understanding of each client blends all parts into a seamless whole.

A creative in every sense of the word, Abby is an avid crocheter who can cut a rug at ballroom dancing and West Coast swing. When she isn’t dancing, she can be found reading a great book or battling monsters in a round of D&D.

 

“I’m energized by finding new, creative ideas that become effective solutions for my clients.”

 

 

EDUCATION

Bachelor of Journalism from University of Missouri.

ENNEAGRAM

2w1

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KEY STRENGTH

Ideation

FAVORITE KC SPOT

The National Museum of Toys and Miniatures

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At Crux, we believe in simplicity, the nitty gritty, the bottom line—because when you’re a business leader looking for growth, you’d rather just get to the point.

LET US FIND YOUR CRUX.

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Crux KC Office

2380 McGee Street, Suite 350

Kansas City, MO | 64108

816.381.2600

info@cruxkc.com