Case Study

People of All Colors Succeed

As a community partner and pillar for change in Kansas City, the nonprofit People of All Colors Succeed (POAC) works with schools and businesses to empower individuals to break the cycle of bullying. The group also strives to eliminate the unconscious biases that exist to encourage the acceptance of others and spark courageous conversations for change.

POAC was beginning to gain momentum when Founder & CEO Jamie Grayson connected with Crux, sharing his mission and goal to make POAC a highly visible brand. POAC became the firm’s first pro-bono marketing services client, receiving more than $30K worth of marketing services gratis in 2020.

Crux helped bring POAC to the next level in terms of message clarity and as a community partner organization ready for change. I’m excited to see how our relationship will evolve in the years to come as our organization grows.
JAMIE GRAYSON, FOUNDER AND CEO,
PEOPLE OF ALL COLORS SUCCEED

Our Solution

After a formal kickoff with the POAC team, Crux helped to develop succinct messaging that spoke to the mission of the organization and resonated with its various audiences. Crux refreshed the POAC color palette and logo mark, launched additional social media channels, and provided a full suite of business stationery and collateral including letterhead, email signatures, one-pagers and sponsorship/curriculum materials, PowerPoint presentations, and business cards to enhance brand presence and create harmony across all external materials.

Deliverables Include:

Brand Elements and Guidelines
Business Cards
One-pagers
Tradeshow Banners
Presentation Templates
Website
Social Media Identity
Social Posts and Management

Crux, with video content from Let it Fly Media, brought the POAC brand to life digitally through a new website, blending the mission of the organization with elements and visuals that instilled hope and demonstrated the diverse, collaborative future POAC is striving to create.

Results

By shoring up the brand and messaging, POAC has a succinct narrative and strong digital presence to share with prospective partners and sponsors. From business cards and one-page overviews to the new website, Crux was able to elevate this brand in the way Grayson needed to tell the POAC story and continue earning support for his nonprofit.

“I wanted to have a million-dollar brand, and Crux was able to deliver that,” Grayson said. “Crux helped bring POAC to the next level in terms of message clarity and as a community partner organization ready for change. I’m excited to see how our relationship will evolve in the years to come as our organization grows.”

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