Serving Our Community
We want our legacy to stand for more than our client work, and we’re always searching for ways to give back to the community in a meaningful way.
Crux For a Cause Pro-Bono Marketing Program
We launched our pro-bono marketing services program in 2020, devoting $50,000 of marketing services gratis to one worthy nonprofit annually, starting with the organization People of All Colors Succeed. In 2024, we doubled down on our commitment, selecting two organizations to receive our pro-bono Crux for a Cause services.
WeCode KC is a tech-ed nonprofit that is preparing a pipeline of future-ready tech professionals by training youth and young adults ages 7 to 26 on technology concepts, leadership and professional development. Serving Kansas City’s urban core, WeCode KC aims to create a more inclusive and equitable technology industry, by making coding more accessible to every young person, regardless of zip code or financial status.
CHILD ABUSE PREVENTION ASSOCIATION
Founded in 1975, CAPA is a nonprofit organization dedicated to preventing and treating child abuse, neglect and family trauma through education, advocacy and support services. Each year, CAPA serves as a source of healing, hope and strength for nearly 2,000 children and adults in Jackson County, Missouri, and the surrounding Kansas City metropolitan area.
Crux in the Community
Volunteerism is encouraged and applauded within our culture. The Crux team is proud to devote its time to many missions throughout the region.
- UICS/St. Marks
- Cristo Rey KC
- Junior Achievement
- KC Rep
- National MS Society
- United Women’s Empowerment (United WE)
- Junior League of KC
- The Rabbit Hole
- Young Friends of the KC Library
- Heart of America Humane Society
- Social Media Club of Kansas City
- PR Society of America
- Lead to Read KC
- Veterans Community Project
DIVERSITY, EQUITY & INCLUSION
As marketing professionals, we’re aware of our industry’s diversity gap—and we’re choosing to actively combat it. Through our partnerships with People of All Colors Succeed, ProX and CEOs for Real World Learning, we’re working to make a difference in the marketing/advertising industry and develop a diverse talent pipeline.