Elevating Unity Village’s Online Presence

Driving website traffic, search visibility and lead generation through strategic design, content and development.

Unity Village case study graphic

Challenge

Unity Village is more than just a destination – it’s a haven for inspiration, clarity and renewal. Nestled in a tranquil setting that blends natural beauty with elegant design, Unity Village provides the perfect backdrop for celebrations, corporate and nonprofit events, and wellness-oriented retreats. The organization’s mission is to foster meaningful connections and nurture well-being, making it a cherished resource for its diverse audience.

Despite its reputation as a serene and inspiring space, Unity Village’s outdated website failed to reflect its unique offerings and values. The site lacked the modern functionality and user experience needed to effectively engage visitors, hindering lead generation efforts. Crux proposed a solution: a comprehensive website redesign to align with audience expectations, enhance usability and build a foundation for successful organic and paid lead generation strategies.

Solution

To ensure a systematic and collaborative approach to achieving Unity Village’s goals, the project was structured into four key phases:

  • Discovery and Architecture
  • Content Creation
  • Design and Development
  • Testing and Launch

The anticipated timeline for project completion was 14-16 weeks.

Services Provided

    • Audience Research
    • Definition of Website Goals & KPIs
    • Development of Site Structure & Navigation
    • Content Creation
    • Design
    • UI/UX
    • Website Development, Design, Optimization & Maintenance
    • Content Integration
    • Analytics Configuration
    • Functionality, Mobile Browser Compatibility & Usability Testing
    • SEO Optimization & Performance Tuning
    • Website Deployment & Go-Live
    • Training Manual for Basic WordPress + Elementor Content Management

Results

By focusing on audience alignment, a robust content structure and seamless usability, the new website for Unity Village not only elevates its online presence but also lays the groundwork for sustained lead generation success. The collaborative process and meticulous attention to detail ensured that the website meets both the current and future needs of the organization.

“I have been part of dozens of new website projects and can honestly say that this was by far the smoothest of them all. The Crux team stuck to their deadlines, keeping us informed at every step, and the result was a beautifully designed, fully functional website that speaks to the many facets of Unity Village.”
-Angie Olson, Chief Marketing Officer at Unity World Headquarters

Unity Village case study graphic

Crux very quickly grasped our goals, audience and voice, translating them into a website that truly reflects who we are. Their ability to align with our vision so quickly was impressive, and the final product exceeded our expectations in both functionality and design.

Jim Blake, CEO

Unity World Headquarters at Unity Village

Ready to find your Crux?

Company Info

2380 McGee Street, Suite 350
Kansas City, MO 64108

816.381.2600

info@findyourcrux.com