Marketing Insights

Don’t Let Good Content Die: How to Repurpose, Redistribute, and Recycle Your Content for Success

Christina Hager 04.10.2025 No Comments

Content is still king. Or queen. Well, let’s be honest—content is the whole royal family and the castle they live in. You probably know this already. You’ve likely invested time…

UX: The Unsung Hero Behind Web Design That Grows Your Business

Bailey Mitchell 04.03.2025 No Comments

In the ever-expanding digital universe, businesses are in a constant battle to capture and keep user attention. With countless competitors just a click away, the real driving force behind online…

Owning Your Voice: Why It’s Time to Start a Podcast

Kara Brooks 03.27.2025 No Comments

Looking for an exciting new way to elevate your brand? Take a dive in the podcast pool. Podcasts are proven to boost awareness and drive sales while offering you 100%…

Novel Capital names Crux KC exclusive marketing partner

Crux KC 03.27.2025 No Comments

Exclusive partnership offers growth-focused marketing services to early-stage tech companies Kansas City, Mo. — Crux KC has entered an exclusive partnership with Kansas City-based capital provider Novel Capital. The partnership offers…

Leading with courage and character: Educating tomorrow’s workforce – Dr. Sandra Cassady | President & CEO of Rockhurst University

Crux KC 03.25.2025 No Comments

For our 27th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dr. Sandra Cassady— President & CEO of Rockhurst University—about the advantage of a Jesuit education, cultivating double-…

SEO vs. SEM: What’s the Right Move for Your Growth?

Sydney Libowitz 03.20.2025 No Comments

Scaling a business is all about momentum—getting in front of the right people at the right time, with the right message. That’s where search comes in. But here’s the catch:…

Why Aligning Marketing and Sales is Essential for Maximizing ROI

John Hall 03.13.2025 No Comments

In most organizations, marketing and sales exist in separate silos, with distinct goals and different approaches to driving business growth. Marketers focus on crafting strategies, building the brand and generating…

computer graphic with pie chats and a magnifying glass

Using Social Media Analytics to Drive Marketing Strategies

Lexi Pardee 03.06.2025 No Comments

Social media is a vital tool for brands to connect with their audience, build brand awareness and drive sales. However, just being active and present on social platforms isn’t enough;…

Crux-cast 2025 Forecasting Marketing Trends graphic

Crux-Cast 2025: The Top Marketing Trends to Watch in 2025

Crux KC 02.28.2025 No Comments

Marketing in 2025 is a paradox. It’s more AI-driven than ever, yet deeply human. It’s tech-forward, but emotionally resonant. Brands that master this balance of artifice and art—leveraging AI without…

Why They Buy: Understanding the Path to Purchase in Consumer Brand Marketing – Dave VanderWaal | Senior Marketing Consultant at VW Marketing Consultants

Crux KC 02.25.2025 No Comments

For our 26th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dave VanderWaal— senior marketing consultant at VW Marketing Consultants and former US marketing head at LG and…

Archives

Don’t Let Good Content Die: How to Repurpose, Redistribute, and Recycle Your Content for Success

UX: The Unsung Hero Behind Web Design That Grows Your Business

Owning Your Voice: Why It’s Time to Start a Podcast

Novel Capital names Crux KC exclusive marketing partner

Leading with courage and character: Educating tomorrow’s workforce – Dr. Sandra Cassady | President & CEO of Rockhurst University

SEO vs. SEM: What’s the Right Move for Your Growth?

Why Aligning Marketing and Sales is Essential for Maximizing ROI

Using Social Media Analytics to Drive Marketing Strategies

Crux-Cast 2025: The Top Marketing Trends to Watch in 2025

Why They Buy: Understanding the Path to Purchase in Consumer Brand Marketing – Dave VanderWaal | Senior Marketing Consultant at VW Marketing Consultants

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