Crux Insights

• Insight

Recharging the Imagination: Burnout Solutions to Fuel Your Inspiration

Creative burnout is an all-too-familiar experience in the design world. Whether you’re a graphic des...

• Insight

Crux Partnership With Primeview Featured in AV Magazine

Crux is proud to announce its partnership with Primeview, which “offers tailored and adaptable...

• Insight

Mastering SEO: A Beginner’s Guide to Making Your Website Stand Out

By Sydney Libowitz, Digital Marketing Specialist  Have you ever wondered why some websites always se...

• Insight

Low risk, high reward: Fueling business growth with a fractional CMO

By Melea McRae “The business enterprise has two–and only two–basic functions: marketing ...

• Podcast

From Competition to Community: A Chef-Driven Legacy – Kelly Magee | CEO & Founding Partner of Q39

For our 24th episode, President & Chief Strategy Officer Ethan Whitehill chats with Kelly Magee,...

• Podcast

Preserving a City Landmark, Projecting a Community Brand – George Guastello | President and CEO of Union Station Kansas City

For our 23rd episode, President & Chief Strategy Officer Ethan Whitehill chats with George Guast...

• Podcast

Coding to Close the Digital Divide – Tammy Buckner | Co-Founder and CEO of WeCode KC

For our 22nd episode, President & Chief Sales Officer Ethan Whitehill chats with Tammy Buckner, ...

• Insight

Applications Open for 2025 Crux for a Cause

 For Immediate Release Sept. 17, 2024   KANSAS CITY, Mo. – Crux KC has officially opened application...

• Insight

Melea McRae featured on “The Corporate Couch” podcast

Crux Founder & CEO Melea McRae recently joined Jeff Pelaccio on his podcast, “The Corporat...

• Insight

Understanding the Digital Marketing Landscape: An Overview

In today’s fast-paced digital world, it’s essential for small and mid-sized businesses t...

• Insight

What’s Your Sign? Harnessing Earth, Water, Fire, and Air in Your Brand Strategy

Here’s a bold thought: Astrology can teach us a lot about branding. Hear me out. As humans, we’...

• Podcast

The Art and Science of Staffing – Matt Sharples | Co-Founder & CEO at TriCom Technical Services

For our 21st episode, President & CCO Ethan Whitehill chats with Matt Sharples, Co-Founder and C...

• Insight

Crux KC earns Inc. 5000 for 3rd time at No. 1694 in 2024 with three-year revenue growth of 307%

For Immediate Release August 13, 2024 NEW YORK, August 13, 2024 – Inc. revealed today that Crux KC r...

• Podcast

Coalition of the Willing: Marketing Kansas City on a Global Stage – Tim Cowden | President & CEO of Kansas City Area Development Council

For our 20th episode, President & CCO Ethan Whitehill chats with Tim Cowden, President & CEO...

• Insight

Crux adds key creative and digital leadership, nearly doubles office space to accommodate new wave of business

For Immediate Release Crux adds key creative and digital leadership, nearly doubles office space to ...

• Podcast

Solving problems through service, strategy and serendipity – Aviva Ajmera | Founder & CEO at SoLVE KC

For our 19th episode, President & CCO Ethan Whitehill chats with Aviva Ajmera, Founder & CEO...

• Podcast

The Next Level: How the NAIA Helps Small Colleges Create Sustainable Performance on the Field and in Financials

For our 18th episode, President & CCO Ethan Whitehill chats with Jim Carr, President and CEO of ...

• Podcast

The Pickleball Effect: Building a Brand on Backyard Community – Kelli Alldredge | President at Chicken N Pickle

For our 17th episode, President & CCO Ethan Whitehill chats with Kelli Alldredge, President at C...

• Insight

How do I Know if My Marketing is Working? 6 Questions to Ensure You’re Measuring the Metrics that Matter 

What’s Inside? Is everyone singing the same song? Is your brand perception improving? When was...

• Podcast

Leaders flex first: Building an effective team through engagement and environment – Dr. Patrick Handley | Founder at Insight Institute, Inc.

For our 16th episode, President & CCO Ethan Whitehill chats with Dr. Patrick Handley, creator of...

• Podcast

The human element: A people-first approach to labor and employment law – Kerri Reisdorff | Shareholder at Ogletree Deakins

For our 15th episode President & CCO Ethan Whitehill chats with Kerri Reisdorff, Shareholder at ...

• Podcast

All in: Redefining the commercial insurance industry with “we” culture – Rick Kahle | Senior Vice President at Alliant Insurance Services

For our 14th episode President & CCO Ethan Whitehill chats with Rick Kahle, Senior Vice Presiden...

• Insight

The Crux-Cast: Marketing Trends to Watch in 2024

Every year at Crux, we survey our team to identify emerging trends and interesting developments that...

• Insight

Crux for a Cause featured in Startland News

A company lauded among Kansas City’s top small businesses for three consecutive years this week anno...

• Insight

Crux KC Selects WeCode KC and Child Abuse Prevention Association for 2024 Crux for a Cause Pro-Bono Marketing Service Program

Company doubles pro-bono service offering to $100,000 to support two nonprofit recipients   Kan...

• Podcast

Leading from the Heart(land): Championing KC on the International Stage

For our twelfth episode, President & CCO Ethan Whitehill chats with Joe Reardon—President & ...

• Podcast

Alfa Romeos to Alpha Waves: Inside the Cranium of a Creative Entrepreneur

For our 12th episode, Crux Founder & CEO Melea McRae turns the tables and interviews our host, E...

• Insight

Crux ranks #35 on Business Journal Fast 50

(Photo courtesy of the Kansas City Business Journal) Crux Founder & CEO Melea McRae and Presiden...

• Insight

The Benefits of a Fractional CMO

Can a fraction be more than a whole? While perhaps imponderable mathematically, it’s a question that...

• Insight

Balancing Fast Growth and Slow Purpose: A Navigational Guide for Entrepreneurs

Growing up around sailboats, I learned early on that sailing isn’t just about catching the rig...

• Insight

Crux-Xcelerate pivots with key hire, fueling growth for local businesses through six-month sales curriculum

PRESS RELEASE For Immediate Release Kansas City, Mo. – In most organizations, sales and marketing cl...

• Podcast

Leveraging EQ to Build Relationships and Develop Sales Engines

For our eleventh episode, President & CCO Ethan Whitehill chats with John Hall—Vice President of...

• Podcast

The C-Suite Value of Chief Marketers: Strategy and Stewardship

For our tenth episode, President & CCO Ethan Whitehill chats with Tom Butch, Consulting Strategi...

• Insight

Crux KC Ranks No. 1,500 on Inc. 5000, Up 1,178 Spots From 2022

For Immediate Release August 15, 2023 Crux KC Ranks No. 1,500 on Inc. 5000, Up 1,178 Spots From 2022...

• Podcast

Balancing Entreprenuerial Risk and Operational Safety

For our ninth episode, President & CCO Ethan Whitehill chats with Skuli Gudmundsson, President &...

• Insight

Crux lands on Business Journal’s Fast 50 list

Crux has landed on the Kansas City Business Journal’s Fast 50 list for the first time in 2023....

• Podcast

Your Personal Brand and the Power of Connection

For our eighth episode, President & CCO Ethan Whitehill chats with André Davis, Corporate and Co...

• Podcast

Kansas City’s Urban Growth, Economic Impact, and the Power of Partnerships

For our seventh episode, President & CCO Ethan Whitehill chats with Jon Copaken, Principal at Co...

• Insight

Startland News recognizes Crux, Crema for Top 10 and Best Workplaces honors

The following appeared originally in Startland News: A workplace in the era of talent shortages and ...

• Insight

Business Journal highlights Crux for Inc Best Workplaces honor

“Six Kansas City-area companies have landed on Inc. magazine’s 2023 Best Workplaces list, whic...

• Insight

Crux scores Inc. Magazine’s Best Workplaces honor

  For Immediate Release  Crux earns Inc. Magazine’s 2023 Best Workplaces honor  Company is listed al...

• Podcast

Fostering Entrepreneurship Through Collaboration

For our sixth episode, President & CCO Ethan Whitehill sits down with Kim Randolph President and...

• Insight

Crux featured in Business Journal for Top 10 Small Business Accolade

The Greater Kansas City Chamber of Commerce revealed its Top 10 Small Businesses on Friday, which ra...

• Insight

Revive your online presence: How to recognize when it’s time to reimagine your website

In the dynamic world of digital marketing, the importance of a strong online presence for small, mid...

• Insight

Crux selected as two-time Champion of Business

A panel of four judges selected 15 companies from hundreds of nominations and applications to be nam...

• Podcast

Building Business Value and Knowing Your Customer

For our fifth episode, President & CCO Ethan Whitehill chats with Grant Burcham, the Former CEO ...

• Insight

Crux for a Cause, What If Puppets featured in Startland News

The following originally appeared in Startland News: Going digital during the pandemic was a creativ...

• Insight

Melea McRae featured on Banking on KC podcast

Crux Founder & CEO Melea McRae was recently invited onto Country Club Bank’s Banking on KC...