Marketing Insights

Measure What Matters: Leveraging Data to Define Marketing Success

Crux KC 06.02.2022 No Comments

It’s no secret that data and analytics are essential to any business – especially in today’s data-driven world. But what many businesses don’t realize is how much data is available…

Trust the Process: Why Workflow Management Software is Key to Delivering an X-Ceptional Client Experience

Crux KC 04.05.2022 No Comments

What’s the status of the deliverable? Did you receive my request? Can you forward me the final project again? Most organizations are faced with these questions daily. If you’re still…

Top-Gun Branding: Target Their Minds to Win the Business

Ethan Whitehill 04.05.2022 No Comments

To win the dogfight for brand preference, think “inside” your customer’s decision loop. If you don’t, chances are the other dog will. Hold onto your control stick, ‘80s film fans,…

Crux selects Kanbe’s Markets as annual recipient of $30K pro bono marketing services, creates impact for Shepherd’s Center in 2021

Crux KC 01.27.2022 No Comments

PRESS RELEASE For Immediate Release January 25, 2021 Contact: Claire Martin (816) 381-2600 | claire.martin@cruxkc.com Kansas City, Mo. — Local marketing “un-agency” Crux KC (Crux) has selected the nonprofit organization…

Pitch Perfect: 7 Tips for Crafting a Winning PR Pitch

Crux KC 01.21.2022 No Comments

If you’ve ever had a great story in mind for your business, you may already be familiar with the “now what?” wall. We’ve heard it time and again from clients:…

5-ways-dungeons-dragons-made-me-a-better-marketer

Leveling up: 5 ways Dungeons & Dragons has made me a better marketer

Abby Smith 01.19.2022 No Comments

Tuesday is, without doubt, my favorite day of the week. I rush home from work for a quick dinner, then seven people crowd around my dining room table to play…

Why entrepreneurs should rule the world

Melea McRae 12.13.2021 No Comments

This October marked the seventh annual Pure Pitch Rally, one of my favorite start-up events in Kansas City. It’s essentially KC’s own version of Shark Tank, bringing together 100+ land…

‘Un-agency’ to double office space following 60% revenue, 100% staff growth

Crux KC 12.01.2021 No Comments

PRESS RELEASE For Immediate Release December 1, 2021 Contact: Claire Martin (816) 381-2600 | claire.martin@cruxkc.com Kansas City, Mo. — A local marketing firm is on the move – again –…

The cost of COVID: Prolonged grief and how (not) returning to the office can impact our collective mental health

Melea McRae 11.29.2021 No Comments

Running a business can feel like an Olympic feat some days, especially in the last two years. There’s no shortage of think pieces on the impact of the COVID, however,…

Crux named to Business Journal’s Best Places to Work for 2021

Crux KC 08.30.2021 No Comments

Crux KC is proud to be one of the 47 companies honored by the Kansas City Business Journal as part of this year’s Best Places to Work program. Crux was…

Archives

Measure What Matters: Leveraging Data to Define Marketing Success

Trust the Process: Why Workflow Management Software is Key to Delivering an X-Ceptional Client Experience

Top-Gun Branding: Target Their Minds to Win the Business

Crux selects Kanbe’s Markets as annual recipient of $30K pro bono marketing services, creates impact for Shepherd’s Center in 2021

Pitch Perfect: 7 Tips for Crafting a Winning PR Pitch

Leveling up: 5 ways Dungeons & Dragons has made me a better marketer

Why entrepreneurs should rule the world

‘Un-agency’ to double office space following 60% revenue, 100% staff growth

The cost of COVID: Prolonged grief and how (not) returning to the office can impact our collective mental health

Crux named to Business Journal’s Best Places to Work for 2021

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