Throughout my 25 years in marketing, business owners have asked me countless times how to best grow and scale their businesses. As a business owner myself, I understand just how…
Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in…
We know. It’s been a while. The past six months have been some of the most transformative since Crux launched two years ago. It’s been a time of extreme growth…
Ever since childhood, I’ve been enamored with the Swiss Army knife. I’d borrow my dad’s and marvel at how each tool fit so nicely with the next, and how incredibly…
Anyone in a relationship can identify: Even if you understand the words your partner is speaking, you can still be talking in very different languages. Those of us in the…
A sofa just rolled past our office door. To the left, an electrician is wiring a globe chandelier, and outside our glass wall, they’re taking measurements for our new logo…
Don’t get me wrong—I’m a big fan of tradition, especially around the holidays. All of the same ornaments are on my Christmas tree this year, my daughter is enjoying her…
Everyone loves a good origin story. Hewlett Packard basically started Silicon Valley in an old garage (now a preserved museum); Sara Blakely dreamed up Spanx after attacking some pantyhose with…
Think different. I’m lovin’ it. Where’s the beef? Three very distinct companies just flashed through your brain, all because of a little word magic and some cleverly crafted taglines that…
While the “Made in KC” mark is becoming ubiquitous on T-shirts and tote bags around the region, the slogan is more than just the name of a popular local brand––it’s…
