First it was market share. Then it was mind share. Now, today’s marketers are competing for something more primitive and more profound: gut share. That’s right—in a world where rational…
Tuesday is, without doubt, my favorite day of the week. I rush home from work for a quick dinner, then seven people crowd around my dining room table to play…
Drummers, man. Believe me: For a role synonymous with keeping time, drummers are often the first ones to go rogue mid-song. In a past life, I racked up a lot…
Patrick Mahomes needs no introduction. Both a Super Bowl champ and MVP, he’s led the Kansas City Chiefs to some incredible wins and made some unbelievable plays. But do you…
Imagine showing up to a meeting with a few of your colleagues, and when you hand out your business cards the first thing the prospect does is place them side…
Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in…
Ever since childhood, I’ve been enamored with the Swiss Army knife. I’d borrow my dad’s and marvel at how each tool fit so nicely with the next, and how incredibly…
I finally made the leap! For the past five years I envisioned what this would look like—starting my own business, running a marketing company the way I think it should be…
