Category: Content Marketing

From Smallville to Superman: What’s Your Origin Story?

Melea McRae 10.31.2016 1 Comment

Everyone loves a good origin story. Hewlett Packard basically started Silicon Valley in an old garage (now a preserved museum); Sara Blakely dreamed up Spanx after attacking some pantyhose with…

‘Can you hear me now?’ How a strong tagline can expand your reach

Melea McRae 10.17.2016 2 Comments

Think different. I’m lovin’ it. Where’s the beef? Three very distinct companies just flashed through your brain, all because of a little word magic and some cleverly crafted taglines that…

Making the Most of ‘Made in Kansas City’: Why small businesses need to invest in marketing

Melea McRae 10.03.2016 1 Comment

While the “Made in KC” mark is becoming ubiquitous on T-shirts and tote bags around the region, the slogan is more than just the name of a popular local brand––it’s…

What’s in a Name?

Melea McRae 09.15.2016 No Comments

I finally made the leap! For the past five years I envisioned what this would look like—starting my own business, running a marketing company the way I think it should be…

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