Melea McRae

Melea McRae is a marketing strategist with 25+ years of B2B and B2C experience leading client-facing marketing departments, where she earned the reputation as an insightful brand strategist. As SVP and CMO at the Greater KC Chamber of Commerce, she led the organization’s marketing and business development efforts. In July 2016, Melea launched Crux KC, providing an in-house marketing team, outsourced – the “un-agency” – for her small-to-mid-sized clients. As founder and CEO, she builds marketing, communication and business development strategies for her clients, while positioning them for sustainable growth.
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What’s behind door #3?

Throughout my 25 years in marketing, business owners have asked me countless times how to best grow and scale their businesses. As a business owner myself, I understand just how…
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The good kind of growing pains

We know. It’s been a while. The past six months have been some of the most transformative since Crux launched two years ago. It’s been a time of extreme growth…
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Speaking the B2B Language

Anyone in a relationship can identify: Even if you understand the words your partner is speaking, you can still be talking in very different languages. Those of us in the…
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Crux Lands in the Crossroads

A sofa just rolled past our office door. To the left, an electrician is wiring a globe chandelier, and outside our glass wall, they’re taking measurements for our new logo…
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Is it time to change tradition?

Don’t get me wrong—I’m a big fan of tradition, especially around the holidays. All of the same ornaments are on my Christmas tree this year, my daughter is enjoying her…
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Company Info

2380 McGee Street, Suite 350
Kansas City, MO 64108

816.381.2600

info@findyourcrux.com