Melea McRae, Author at Crux

A different approach to sales: Gaining momentum with Crux-Xcelerate

Melea McRae 04.12.2019 No Comments

We’ve been a little quiet over the last few months—but with good reason! I teamed up with another local executive in January to launch Crux KC’s sister company, Crux-Xcelerate, providing…

Roadmap for success: Effective B2B marketing tactics to grow your business

Melea McRae 12.21.2018 No Comments

Ever since I was a kid, I’ve loved long road trips. From soaking up the backdrop of a scenic landscape to enthusiastically singing along to Aerosmith on the radio, some…

What’s behind door #3?

Melea McRae 10.05.2018 2 Comments

Throughout my 25 years in marketing, business owners have asked me countless times how to best grow and scale their businesses. As a business owner myself, I understand just how…

The good kind of growing pains

Melea McRae 06.29.2018 1 Comment

We know. It’s been a while. The past six months have been some of the most transformative since Crux launched two years ago. It’s been a time of extreme growth…

Sharpen your marketing with an outsourced team

Melea McRae 01.12.2018 No Comments

Ever since childhood, I’ve been enamored with the Swiss Army knife. I’d borrow my dad’s and marvel at how each tool fit so nicely with the next, and how incredibly…

Speaking the B2B Language

Melea McRae 09.06.2017 No Comments

Anyone in a relationship can identify: Even if you understand the words your partner is speaking, you can still be talking in very different languages. Those of us in the…

Crux Lands in the Crossroads

Melea McRae 02.03.2017 2 Comments

A sofa just rolled past our office door. To the left, an electrician is wiring a globe chandelier, and outside our glass wall, they’re taking measurements for our new logo…

Is it time to change tradition?

Melea McRae 12.19.2016 No Comments

Don’t get me wrong—I’m a big fan of tradition, especially around the holidays. All of the same ornaments are on my Christmas tree this year, my daughter is enjoying her…

From Smallville to Superman: What’s Your Origin Story?

Melea McRae 10.31.2016 1 Comment

Everyone loves a good origin story. Hewlett Packard basically started Silicon Valley in an old garage (now a preserved museum); Sara Blakely dreamed up Spanx after attacking some pantyhose with…

‘Can you hear me now?’ How a strong tagline can expand your reach

Melea McRae 10.17.2016 2 Comments

Think different. I’m lovin’ it. Where’s the beef? Three very distinct companies just flashed through your brain, all because of a little word magic and some cleverly crafted taglines that…

Author: Melea McRae

A different approach to sales: Gaining momentum with Crux-Xcelerate

Roadmap for success: Effective B2B marketing tactics to grow your business

What’s behind door #3?

The good kind of growing pains

Sharpen your marketing with an outsourced team

Speaking the B2B Language

Crux Lands in the Crossroads

Is it time to change tradition?

From Smallville to Superman: What’s Your Origin Story?

‘Can you hear me now?’ How a strong tagline can expand your reach

Company Info

What We Do

Who We Are