Melea McRae, Author at Crux

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Low risk, high reward: Fueling business growth with a fractional CMO

Melea McRae 12.03.2024 No Comments

By Melea McRae “The business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” That Peter Drucker was really on…

The advisory board: Establishing a sounding board to advance your business

Melea McRae 08.17.2022 No Comments

“It’s your right to be uncommon if you can … You desire to take the calculated risk, to dream, to build, yes, even to fail, and to succeed.” – Ewing…

Turn your wire into a plank: How to delegate to elevate your business

Melea McRae 08.16.2022 No Comments

Some of the best entrepreneurial advice I received from my mentor and business partner, Grant Burcham, was this: “You need to learn how to walk the plank, not the tightrope.”…

Why entrepreneurs should rule the world

Melea McRae 12.13.2021 No Comments

This October marked the seventh annual Pure Pitch Rally, one of my favorite start-up events in Kansas City. It’s essentially KC’s own version of Shark Tank, bringing together 100+ land…

The cost of COVID: Prolonged grief and how (not) returning to the office can impact our collective mental health

Melea McRae 11.29.2021 No Comments

Running a business can feel like an Olympic feat some days, especially in the last two years. There’s no shortage of think pieces on the impact of the COVID, however,…

Thought leadership: How to find your voice in a crowded marketplace

Melea McRae 02.24.2021 No Comments

What topic could you give a 20-minute TED Talk on right now with no preparation? When new employees start at Crux, we celebrate their arrival with a series of rapid-fire…

Culture eats strategy for breakfast, but what happens when culture and strategy align?

Melea McRae 08.19.2020 1 Comment

Patrick Mahomes needs no introduction. Both a Super Bowl champ and MVP, he’s led the Kansas City Chiefs to some incredible wins and made some unbelievable plays. But do you…

5 reasons why now’s the right time for a marketing investment

Melea McRae 05.04.2020 No Comments

Promoting your business in a time of crisis can be extremely difficult. You want to communicate that your organization is open for business but not in a way that capitalizes…

The power of the case study: How to “close the deal” with a strong third-party endorsement

Melea McRae 10.24.2019 No Comments

Kansas City has been my home for a long time, but I’ve been fortunate to have a career that’s taken me across the country, allowing me to plant roots from…

Staying afloat: How outsourced marketing can serve as your life preserver

Melea McRae 07.16.2019 No Comments

Nothing makes these sweltering summer days more bearable than an afternoon on the lake with the wind in your hair. Whether you’re tubing or cruising on a pontoon, no boating…

Author: Melea McRae

Low risk, high reward: Fueling business growth with a fractional CMO

The advisory board: Establishing a sounding board to advance your business

Turn your wire into a plank: How to delegate to elevate your business

Why entrepreneurs should rule the world

The cost of COVID: Prolonged grief and how (not) returning to the office can impact our collective mental health

Thought leadership: How to find your voice in a crowded marketplace

Culture eats strategy for breakfast, but what happens when culture and strategy align?

5 reasons why now’s the right time for a marketing investment

The power of the case study: How to “close the deal” with a strong third-party endorsement

Staying afloat: How outsourced marketing can serve as your life preserver

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