Ethan Whitehill, Author at Crux

Building Business Value and Knowing Your Customer

Ethan Whitehill 03.28.2023 No Comments

For our fifth episode, President & CCO Ethan Whitehill chats with Grant Burcham, the Former CEO at MoBank and Chairman at CyTek Corp. Grant breaks down his lifelong banking journey, discussing the power…

Marketing Research and Emotional Resonance

Ethan Whitehill 02.28.2023 No Comments

For our fourth episode, President & CCO Ethan Whitehill chats with Grant Gooding, Founder & CEO at PROOF Positioning. Grant shares his take on market research and why there’s no…

AI in Marketing: The Partner to Your Process

Ethan Whitehill 01.25.2023 No Comments

As a marketer, you know all too well the challenges of efficiently managing multiple tasks and campaigns at once. But what if there was an easier way to make sure…

The state of marketing: 5 trends to expect in 2023

Ethan Whitehill 12.05.2022 No Comments

In marketing, it’s frighteningly easy to mingle with yesterday’s news. Once you master one realm, another space opens, and it hits you – you’re not cool anymore. But don’t start…

Here’s the Secret to Boosting Profits With PR

Ethan Whitehill 11.16.2022 No Comments

Helen Rosen Woodward once said, “Advertising is what you pay for, publicity is what you pray for.” Believed to be the first female account executive in the United States, Woodward…

Accelerate Through the Turn: Driving Your Brand in an Uncertain Economy

Ethan Whitehill 10.10.2022 No Comments

Earlier this year, Netflix announced season five and six extensions for “Formula 1: Drive to Survive,” a documentary series produced in collaboration between Netflix and Formula 1 (F1) to give…

A Gut Check for Your Brand

Ethan Whitehill 07.13.2022 No Comments

First it was market share. Then it was mind share. Now, today’s marketers are competing for something more primitive and more profound: gut share. That’s right—in a world where rational…

Top-Gun Branding: Target Their Minds to Win the Business

Ethan Whitehill 04.05.2022 No Comments

To win the dogfight for brand preference, think “inside” your customer’s decision loop. If you don’t, chances are the other dog will. Hold onto your control stick, ‘80s film fans,…

Think email marketing is outdated? 5 reasons to think again

Ethan Whitehill 11.24.2020 No Comments

In the age of constantly evolving technology, marketing innovation, social media and SEO, email may seem a bit outdated. With so many other ways of targeting audiences, it might be…

Author: Ethan Whitehill

Building Business Value and Knowing Your Customer

Marketing Research and Emotional Resonance

AI in Marketing: The Partner to Your Process

The state of marketing: 5 trends to expect in 2023

Here’s the Secret to Boosting Profits With PR

Accelerate Through the Turn: Driving Your Brand in an Uncertain Economy

A Gut Check for Your Brand

Top-Gun Branding: Target Their Minds to Win the Business

Think email marketing is outdated? 5 reasons to think again

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