Ethan Whitehill, Author at Crux

Moments of Truth: the journey is the destination blog graphic

Moments of Truth: The Journey is the Destination When it Comes to Winning Customers

Ethan Whitehill 02.06.2025 No Comments

In the ever-evolving world of customer experience, one concept has stood the test of time: moments of truth. Initially coined by Procter & Gamble, these pivotal moments in a customer’s…

What’s Your Sign? Harnessing Earth, Water, Fire, and Air in Your Brand Strategy

Ethan Whitehill 08.29.2024 No Comments

Here’s a bold thought: Astrology can teach us a lot about branding. Hear me out. As humans, we’re wired to observe and seek patterns. Since the dawn of civilization, people…

Balancing Fast Growth and Slow Purpose: A Navigational Guide for Entrepreneurs

Ethan Whitehill 10.11.2023 No Comments

Growing up around sailboats, I learned early on that sailing isn’t just about catching the right wind; it’s also about knowing your destination and keeping your vessel on the right…

AI in Marketing: The Partner to Your Process

Ethan Whitehill 01.25.2023 No Comments

As a marketer, you know all too well the challenges of efficiently managing multiple tasks and campaigns at once. But what if there was an easier way to make sure…

The state of marketing: 5 trends to expect in 2023

Ethan Whitehill 12.05.2022 No Comments

In marketing, it’s frighteningly easy to mingle with yesterday’s news. Once you master one realm, another space opens, and it hits you – you’re not cool anymore. But don’t start…

Here’s the Secret to Boosting Profits With PR

Ethan Whitehill 11.16.2022 No Comments

Helen Rosen Woodward once said, “Advertising is what you pay for, publicity is what you pray for.” Believed to be the first female account executive in the United States, Woodward…

Accelerate Through the Turn: Driving Your Brand in an Uncertain Economy

Ethan Whitehill 10.10.2022 No Comments

Earlier this year, Netflix announced season five and six extensions for “Formula 1: Drive to Survive,” a documentary series produced in collaboration between Netflix and Formula 1 (F1) to give…

A Gut Check for Your Brand

Ethan Whitehill 07.13.2022 No Comments

First it was market share. Then it was mind share. Now, today’s marketers are competing for something more primitive and more profound: gut share. That’s right—in a world where rational…

Top-Gun Branding: Target Their Minds to Win the Business

Ethan Whitehill 04.05.2022 No Comments

To win the dogfight for brand preference, think “inside” your customer’s decision loop. If you don’t, chances are the other dog will. Hold onto your control stick, ‘80s film fans,…

Think email marketing is outdated? 5 reasons to think again

Ethan Whitehill 11.24.2020 No Comments

In the age of constantly evolving technology, marketing innovation, social media and SEO, email may seem a bit outdated. With so many other ways of targeting audiences, it might be…

Author: Ethan Whitehill

Moments of Truth: The Journey is the Destination When it Comes to Winning Customers

What’s Your Sign? Harnessing Earth, Water, Fire, and Air in Your Brand Strategy

Balancing Fast Growth and Slow Purpose: A Navigational Guide for Entrepreneurs

AI in Marketing: The Partner to Your Process

The state of marketing: 5 trends to expect in 2023

Here’s the Secret to Boosting Profits With PR

Accelerate Through the Turn: Driving Your Brand in an Uncertain Economy

A Gut Check for Your Brand

Top-Gun Branding: Target Their Minds to Win the Business

Think email marketing is outdated? 5 reasons to think again

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