Crux KC, Author at Crux

Crux-cast 2025 Forecasting Marketing Trends graphic

Crux-Cast 2025: The Top Marketing Trends to Watch in 2025

Crux KC 02.28.2025 No Comments

Marketing in 2025 is a paradox. It’s more AI-driven than ever, yet deeply human. It’s tech-forward, but emotionally resonant. Brands that master this balance of artifice and art—leveraging AI without…

Why They Buy: Understanding the Path to Purchase in Consumer Brand Marketing – Dave VanderWaal | Senior Marketing Consultant at VW Marketing Consultants

Crux KC 02.25.2025 No Comments

For our 26th episode, President & Chief Strategy Officer Ethan Whitehill chats with Dave VanderWaal— senior marketing consultant at VW Marketing Consultants and former US marketing head at LG and…

Melissa Beltrame podcast episode graphic

Banking on Innovation: Humanizing and Simplifying Banking as a Service (BaaS) – Melissa Beltrame | Marketing Director at nbkc bank

Crux KC 01.28.2025 No Comments

For our 25th episode, President & Chief Strategy Officer Ethan Whitehill chats with Melissa Beltrame, Marketing Director at nbkc bank, about the future of fintech, the value of inside-out branding…

Crux Selects The Prospect KC for 2025 Pro-Bono Marketing Services Program

Crux KC 01.22.2025 No Comments

For Immediate Release Kansas City, Mo. — Crux KC, Kansas City’s marketing “un-agency,” has selected The Prospect KC as the recipient of its 2025 Crux for a Cause program, providing $50,000…

Crux Partnership With Primeview Featured in AV Magazine

Crux KC 12.16.2024 No Comments

Crux is proud to announce its partnership with Primeview, which “offers tailored and adaptable LED display solutions, providing services that range from consultation and design to installation and support.” “We’re…

From Competition to Community: A Chef-Driven Legacy – Kelly Magee | CEO & Founding Partner of Q39

Crux KC 11.26.2024 No Comments

For our 24th episode, President & Chief Strategy Officer Ethan Whitehill chats with Kelly Magee, CEO & Founding Partner of Q39, about cultivating and evolving a challenger brand, plans to…

George Guastello podcast episode graphic

Preserving a City Landmark, Projecting a Community Brand – George Guastello | President and CEO of Union Station Kansas City

Crux KC 10.29.2024 No Comments

For our 23rd episode, President & Chief Strategy Officer Ethan Whitehill chats with George Guastello, President and CEO of Union Station Kansas City, about maintaining the visual voice of our…

Coding to Close the Digital Divide – Tammy Buckner | Co-Founder and CEO of WeCode KC

Crux KC 09.24.2024 No Comments

For our 22nd episode, President & Chief Sales Officer Ethan Whitehill chats with Tammy Buckner, Co-Founder and CEO of WeCode KC, about AI, STEM education and bridging the tech gap…

Melea McRae featured on “The Corporate Couch” podcast

Crux KC 09.02.2024 No Comments

Crux Founder & CEO Melea McRae recently joined Jeff Pelaccio on his podcast, “The Corporate Couch,” where she discussed how she navigated being the only female executive at a company,…

The Art and Science of Staffing – Matt Sharples | Co-Founder & CEO at TriCom Technical Services

Crux KC 08.27.2024 No Comments

For our 21st episode, President & CCO Ethan Whitehill chats with Matt Sharples, Co-Founder and CEO of TriCom Technical Services, about EQ, AI, Bora Bora and 8-bit nostalgia. More specifically,…

Author: Crux KC

Crux-Cast 2025: The Top Marketing Trends to Watch in 2025

Why They Buy: Understanding the Path to Purchase in Consumer Brand Marketing – Dave VanderWaal | Senior Marketing Consultant at VW Marketing Consultants

Banking on Innovation: Humanizing and Simplifying Banking as a Service (BaaS) – Melissa Beltrame | Marketing Director at nbkc bank

Crux Selects The Prospect KC for 2025 Pro-Bono Marketing Services Program

Crux Partnership With Primeview Featured in AV Magazine

From Competition to Community: A Chef-Driven Legacy – Kelly Magee | CEO & Founding Partner of Q39

Preserving a City Landmark, Projecting a Community Brand – George Guastello | President and CEO of Union Station Kansas City

Coding to Close the Digital Divide – Tammy Buckner | Co-Founder and CEO of WeCode KC

Melea McRae featured on “The Corporate Couch” podcast

The Art and Science of Staffing – Matt Sharples | Co-Founder & CEO at TriCom Technical Services

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