X-celerate growth

Crux-Xcelerate combines sales and marketing acumen to develop sales performers, drive value and accountability, and fuel sustainable revenue growth for your organization.

Sales + Marketing = Revenue

Why is it that in most organizations, sales and marketing battle?

Businesses grow when sales and marketing align. Crux is eliminating the silos that inhibit business growth through full-funnel sales and marketing strategies, harmonizing effort through the funnel to Xcelerate growth.

How it works

Our six-month sales curriculum begins with an in-depth sales audit and assessment, working with your team to determine where your sales engine needs the most support. Our seasoned sales and marketing professionals then educate using a phased curriculum with customized coaching and mentorship throughout.

Coaching topics can include:

People

  • Accountability/transparency
  • Communication styles
  • Teamwork
  • Networking
  • Taking inventory
  • Personal behavioral assessments
  • Sales + marketing alignment

Process

  • KPI, WPI, DPI development
  • Building the pipeline
  • Communicating differentiation
  • Outlining the sales playbook
  • Ideal client profile
  • Prospecting
  • Cultivating and nurturing references

Pitch

  • Showcasing value proposition
  • Overcoming objections
  • Presentation coaching
  • Recapping problem/solution
  • Case studies + success stories
  • Closing the deal
  • Power of staying positive
 

Gaining INSIGHT

Our sales team is certified in INSIGHT Inventory, a personality assessment tool used by corporate trainers, executive coaches and business leaders for more than 40 years. The tool allows individuals to identify and harness their strengths, flexing their communication style to be most effective in their personal and professional lives.

Ready to turn your sales team into sales performers?

Brand, Demand, Land, Expand 

Branding and storytelling, outlining the sales playbook, communicating differentiation, onboarding the client, upsell and retention strategies—We’re here to support your sales team throughout the critical moments of the entire sales cycle. We’ll help your team build processes from the ground-up by identifying gaps and inconsistencies, and then giving them the tools and resources they need to become a trusted advisor and close the deal.
melea mcrae headshot

Melea McRae

Co-Founder, CEO
john hall headshot

John Hall

Chief Sales Officer
Ethan Whitehill headshot

Ethan Whitehill

Chief Strategy Officer

Ready to X-celerate your growth?

Company Info

2380 McGee Street, Suite 350
Kansas City, MO 64108

816.381.2600

info@findyourcrux.com