Unifying Two Legacy Brands to Elevate Human-Centered Design
Circadia, formerly known as Scott Rice Office Works and Color Art, is a nearly 80-year-old organization dedicated to creating spaces that empower businesses, educational institutions and healthcare facilities to thrive. As the parent company, Color Art Palette, Inc. sought to unify its Kansas City and St. Louis brands under one cohesive identity. The rebrand aimed to solidify its commitment to human-centered design, ensuring environments that foster productivity, collaboration and well-being.
Crux executed a comprehensive rebrand strategy, transitioning Scott Rice Office Works and Color Art into the unified Circadia identity. This transformation was more than a name change—it was a strategic realignment that emphasized Circadia’s expertise in designing environments that balance aesthetics with functionality.
The team’s approach included:
The Circadia rebrand positioned the company as a leader in human-centered design, resonating with key audiences in business, education and healthcare. The refreshed identity strengthened Circadia’s market presence, driving growth and attracting new projects. By uniting two well-established brands under a single, compelling vision, Circadia is now poised for long-term success in shaping innovative workspaces.
