The following originally appeared in Startland News.
An exclusive partnership between two Kansas City-based innovators is expected to help remove a traditional financial hurdle to business growth, said Ethan Whitehill, president and chief strategy officer for the KC Chamber-lauded marketing firm Crux KC.
The collaboration between Crux and Overland Park-headquartered capital provider Novel Capital is expected to offer B2B SaaS and tech companies a path to non-dilutive flexible financing for essential marketing services.
“This partnership is a game changer, not only for Crux and Novel Capital, but to the entire market as a first-of-its-kind funding tool with flexible terms for marketing services and fractional chief marketer guidance,” said Whitehill.
View the full story on Startland News.
