Looking for an exciting new way to elevate your brand?
Take a dive in the podcast pool.
Podcasts are proven to boost awareness and drive sales while offering you 100% creative control.
We specialize in helping businesses create engaging and effective podcasts that captivate audiences and take your brand to the next level.
Why Entrepreneurs Should Start a Podcast
The idea of putting yourself out there can be a bit nerve-wracking, but with over 42% of Americans ages 12 and up listening to podcasts each month, starting a podcast is the best way to own your voice and share your unique perspective to a larger audience with the help of digital and social media. Podcasts cultivate a personal connection that other forms of media just can’t compete with. Seriously, they provide serious bang for your buck.
With 93% of listeners tuning in for every episode, they provide a consistent platform that promotes your brand in a natural, conversational way – an exciting alternative to conventional ads. By featuring expert guests and industry leaders, podcasts increase brand visibility and drive traffic to your website or social media pages. And they can ultimately be less expensive than other forms of paid advertising, offering a unique opportunity for brands to reach a larger audience without breaking the bank.
Not convinced yet? Let’s break down some more ways hitting the mic can elevate your brand and amplify your mission:
- Establish a Personal Connection: Podcasts allow you to connect with your audience on a more personal level by sharing personal stories and insights. This builds trust and establishes your brand as an expert resource.
- Build a Network of Industry Experts: By leveraging this platform, you can connect with other industry experts and build a network of valuable contacts. Not only can this help you expand your knowledge, but it can also lend itself to forging new partnerships that benefit the business.
- Expand Audience Reach: With 41% of Americans aged 12 and over having listened to a podcast in the last month, podcasts are reaching larger, more diverse audiences and providing valuable content that builds a loyal following.
- Increase Brand Awareness: By providing valuable content that is relevant to their business niche, entrepreneurs can establish themselves as thought leaders while elevating their personal and professional brand recognition.
- Gain Valuable Content: Starting a podcast isn’t just about sharing your insights, it’s also a fun and valuable opportunity to create content you can use across every channel, from your website and social media channels to email marketing newsletters and anywhere else you reach your targeted audience to gain maximum ROI—think of it as the content that keeps on giving!
Establish Yourself as a Thought Leader
Being a thought leader in your industry can lead to some serious perks. And when it comes to selling, it means you have established yourself as a trusted authority and a go-to resource, leveraging other strong brands to build your own and validate your expertise. It takes just three simple steps to achieve podcast popularity:
- Invite people from your industry to come on as guests: This fosters a connection between you and other like-minded professionals, elevating the topics you speak of and nurturing a community that shares your content to elevate their own brand.
- Use your podcast to release exclusive content and insights: Offering unique insight they can’t get elsewhere will make your listeners crave more!
- Engage with your listeners: By prioritizing community building and establishing authentic relationships with your listeners, you increase buzz around your podcast and your brand.
Good News! It’s Easier Than You Think
Forget the pricey production equipment! Although having all the bells and whistles will fine-tune the experience, all you really need to get started podcasting is a microphone and a platform to post it. But which platforms are best? Let’s compare.
- Apple Podcasts: As the largest podcast directory in the world, Apple Podcasts is the go-to platform for most podcasters. It’s easy to use, features a robust search engine and is accessible to anyone with an Apple device. To get started, simply create an Apple ID and submit your podcast feed to iTunes. Keep in mind that Apple Podcasts won’t host your podcast, it simply serves as a directory.
- Spotify: With over 299 million active users, Spotify has quickly become one of the biggest players in the podcasting world. The platform is user-friendly, offers strong promotional tools and can potentially reach a massive audience. To submit your podcast to Spotify, you’ll need to use a hosting platform, such as Anchor or Libsyn.
- Google Podcasts: Google Podcasts offers a simple, clean interface and strong SEO capabilities. If your show is hosted on a platform that supports Google Podcasts, it will be automatically added to the directory. It’s worth noting that Google Podcasts isn’t available in all countries at this time.
- SoundCloud: Originally designed for musicians, SoundCloud has since expanded to offer hosting for podcasts as well. It’s a popular platform for indie podcasters and features strong social media integrations. However, SoundCloud is limited in terms of analytics and is not as widely used as other platforms.
- Stitcher: As one of the oldest and most respected podcast directories online, Stitcher is easy to use, offers strong promotional tools and reaches millions of listeners each month. To submit your podcast to Stitcher, you’ll need to use a hosting platform.
Step By Step: How to Start a Podcast
Now that you have more of an idea of the value podcasts bring and hosting platforms to consider, let’s delve deep into how to get started:
- Concept Development: Before hitting record, grab your team, sit down and chat about what you want to accomplish. Is it more informative or do you want a charming host to interview folks and bring in industry experts? Maybe you want to tell heartwarming customer stories? Collaborate and decide on your approach.
- Branding: To give your podcast personality, consider brand identity. Are you going to throw in some sweet sonic branding or a catchy tune at the start? With so many people creating podcasts, you need to make yours stand out. Here’s the secret: hone in on a specific industry and cover topics that aren’t already being covered. Keep it entertaining and make sure you’re addressing things that other podcasts are overlooking.
- Believe and Commit: Are you skeptical about podcasts in today’s media-filled world? Don’t sweat it – if you make your podcast stand out, you can gain followers. Long commutes? Traveling? Background noise? There’s a podcast for that, and it could be yours.
Crux and the Podcast
Ready to level up your expertise but aren’t sure you can do it on your own? Let’s put our heads together, hit record and help you become THE expert in your industry. Our personalized podcast production plan offers a range of services, including concept development, pre-production, recording, post-production, distribution and analytics. Our services are designed to provide clients with a seamless, stress-free experience while ensuring their podcasts sound great, deliver engaging content and reach the right audience.
If you want to see us in action, check out our monthly “To The Point” podcast, where we really get to the point. We highlight exclusive interviews with successful business leaders to celebrate entrepreneurial spirit and share how marketing can transform an organization. Contact us today to get started on your own podcast path!
