OCCU-TEC’s website traffic more than doubles each year after optimization.
After nearly 40 years in business, OCCU-TEC, an environmental engineering firm, wanted to bring structure and strategy to its marketing efforts.
Crux conducted an intensive research process to uncover insights from OCCU-TEC’s clients as well as the industry, leveraging those insights to develop a comprehensive content and digital strategy to increase brand awareness, cross-promote services and position OCCU-TEC as a leader in the field.
Since optimizing OCCU-TEC’s website, the site has experienced a cumulative 70% increase in average daily users, consistently doubling each year for the past three years. Year-over-year clicks to OCCU-TEC’s blog pages from search increased 211% and search impressions spiked 261% from 2023 to 2024.
In addition, over the course of four years, Crux achieved a 169% increase in OCCU-TEC’s social media engagement and a 90% increase in impressions.
