Driving website traffic, search visibility and lead generation through strategic design, content and development.
Unity Village is more than just a destination – it’s a haven for inspiration, clarity and renewal. Nestled in a tranquil setting that blends natural beauty with elegant design, Unity Village provides the perfect backdrop for celebrations, corporate and nonprofit events, and wellness-oriented retreats. The organization’s mission is to foster meaningful connections and nurture well-being, making it a cherished resource for its diverse audience.
Despite its reputation as a serene and inspiring space, Unity Village’s outdated website failed to reflect its unique offerings and values. The site lacked the modern functionality and user experience needed to effectively engage visitors, hindering lead generation efforts. Crux proposed a solution: a comprehensive website redesign to align with audience expectations, enhance usability and build a foundation for successful organic and paid lead generation strategies.
To ensure a systematic and collaborative approach to achieving Unity Village’s goals, the project was structured into four key phases:
The anticipated timeline for project completion was 14-16 weeks.
By focusing on audience alignment, a robust content structure and seamless usability, the new website for Unity Village not only elevates its online presence but also lays the groundwork for sustained lead generation success. The collaborative process and meticulous attention to detail ensured that the website meets both the current and future needs of the organization.
“I have been part of dozens of new website projects and can honestly say that this was by far the smoothest of them all. The Crux team stuck to their deadlines, keeping us informed at every step, and the result was a beautifully designed, fully functional website that speaks to the many facets of Unity Village.”
-Angie Olson, Chief Marketing Officer at Unity World Headquarters
