72% increase in paid ad revenue and improved lead generation for CDL driver and fleet legal services.
Open Road Driver’s Plan (ORDP), an organization dedicated to providing legal services for commercial drivers and fleet operators, sought to enhance both the quality and volume of leads generated by its Google Search ads. The company engaged Crux to refine its approach for a better return on investment.
Open Road Driver’s Plan (ORDP), an organization dedicated to providing legal services for commercial drivers and fleet operators, sought to enhance both the quality and volume of leads generated by its Google Search ads. The company engaged Crux to refine its approach for a better return on investment.
After an in-depth analysis of ORDP’s existing Google Ad campaigns, carefully reviewing copy, keywords, audience targeting and conversion performance, Crux recommended a series of strategic optimizations to improve conversion rates and better reach ORDP’s ideal audience.
Crux deployed a robust SEM and paid media strategy tailored to ORDP’s specific needs in lead generation. A carefully crafted lead generation strategy—which included adjusting ad placements, testing variations of ad copy, and honing audience targeting to maximize relevance and engagement—was supported by a rigorous system of performance analytics. Thris allowed the Crux team to continuously measure the effectiveness of each ad component and make any necessary adjustments. With a focus on conversion optimization, we ensured that ORDP’s ads not only reached more potential customers but also attracted a higher caliber of leads, those most likely to convert into paying clients.
In the first six months, monthly sales attributed to this advertising channel increased by 62%, a significant lift that directly impacted ORDP’s revenue stream. Our efforts lead to a 10:1 return on ad spend (ROAS), proving the optimizations drove more leads and ensuring those leads translated into valuable conversions.
Building on this momentum, Crux increased the revenue generated from ORDP’s paid ads by 72% in just a few months. This revenue growth was grounded in the minimum average customer lifetime value, meaning that the returns were sustainable and likely to continue yielding long-term benefits for ORDP. Our comprehensive strategy, with a focus on analytics-driven adjustments and precision targeting, enabled ORDP to achieve both their lead generation and revenue goals, setting the stage for continued growth and success in the competitive legal services market for CDL drivers and fleets.
