We’re a tight-knit group of thinkers and doers, each bringing unique skills. Whether it’s cracking tough problems or refining strategies, we collaborate toward one goal: creating smarter, simpler solutions that work.
Meet our leadership team
Our leaders bring experience and a commitment to client success, fostering a culture of trust and innovation.
Melea McRae
Founder & CEO
Melea is an entrepreneur, marketing strategist, business connector and adjunct professor with 30 years of experience elevating brands, amplifying missions and fueling business growth for B2B and B2C clients. In 2016, Melea made the entrepreneurial leap and founded Crux KC, a fast-growing WBE headquartered in KC. Known as the “un-agency,” Crux is a full-funnel outsourced marketing solution customized for organizations of all shapes, sizes and verticals, combining the expertise of fractional CMOs who build the marketing strategy with a deep bench of experts in each marketing discipline to deliver on that strategy.
Ethan has made a career out of building agencies and growing brands. He founded the firm Two West in 1997, running it as an independent shop for nearly 20 years before combining his firm with an AdAge Top 100 Agency, where he served as CMO. As an agency founder and entrepreneur, Ethan brings a business owner’s mindset to marketing, working on a host of diverse brands, from packaged goods and professional services to hospitality and healthcare.
