“Never let a serious crisis go to waste. And what I mean by that: it’s an opportunity to do things you think you could not do before.” -Rahm Emanuel
Promoting your business in a time of crisis can be extremely difficult. You want to communicate that your organization is open for business but not in a way that capitalizes on fear or invalidates someone’s struggle. When done right, this delicate balancing act separates the wheat from the chaff, allowing businesses to successfully navigate the landscape before, during and after the dust settles.