Branding Archives

Low risk, high reward: Fueling business growth with a fractional CMO

Melea McRae 12.03.2024 No Comments

By Melea McRae “The business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” That Peter Drucker was really on…

What’s Your Sign? Harnessing Earth, Water, Fire, and Air in Your Brand Strategy

Ethan Whitehill 08.29.2024 No Comments

Here’s a bold thought: Astrology can teach us a lot about branding. Hear me out. As humans, we’re wired to observe and seek patterns. Since the dawn of civilization, people…

The Crux-Cast: Marketing Trends to Watch in 2024

Crux KC 01.24.2024 No Comments

Every year at Crux, we survey our team to identify emerging trends and interesting developments that will shape markets and influence audiences in the year to come. For 2024, our…

The state of marketing: 5 trends to expect in 2023

Ethan Whitehill 12.05.2022 No Comments

In marketing, it’s frighteningly easy to mingle with yesterday’s news. Once you master one realm, another space opens, and it hits you – you’re not cool anymore. But don’t start…

Accelerate Through the Turn: Driving Your Brand in an Uncertain Economy

Ethan Whitehill 10.10.2022 No Comments

Earlier this year, Netflix announced season five and six extensions for “Formula 1: Drive to Survive,” a documentary series produced in collaboration between Netflix and Formula 1 (F1) to give…

A Gut Check for Your Brand

Ethan Whitehill 07.13.2022 No Comments

First it was market share. Then it was mind share. Now, today’s marketers are competing for something more primitive and more profound: gut share. That’s right—in a world where rational…

Why you should connect your employees with your company’s “why”

Crux KC 04.26.2021 No Comments

Drummers, man. Believe me: For a role synonymous with keeping time, drummers are often the first ones to go rogue mid-song. In a past life, I racked up a lot…

Culture eats strategy for breakfast, but what happens when culture and strategy align?

Melea McRae 08.19.2020 1 Comment

Patrick Mahomes needs no introduction. Both a Super Bowl champ and MVP, he’s led the Kansas City Chiefs to some incredible wins and made some unbelievable plays. But do you…

A Good Red is Hard to Find

Crux KC 02.05.2020 No Comments

Imagine showing up to a meeting with a few of your colleagues, and when you hand out your business cards the first thing the prospect does is place them side…

For B2B companies, even the smallest brand cue can have a memorable impact

Crux KC 08.17.2018 No Comments

Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in…

Category: Branding

Low risk, high reward: Fueling business growth with a fractional CMO

What’s Your Sign? Harnessing Earth, Water, Fire, and Air in Your Brand Strategy

The Crux-Cast: Marketing Trends to Watch in 2024

The state of marketing: 5 trends to expect in 2023

Accelerate Through the Turn: Driving Your Brand in an Uncertain Economy

A Gut Check for Your Brand

Why you should connect your employees with your company’s “why”

Culture eats strategy for breakfast, but what happens when culture and strategy align?

A Good Red is Hard to Find

For B2B companies, even the smallest brand cue can have a memorable impact

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