Tom Butch serves as a consulting strategist and senior editorial contributor for Crux KC. He brings decades of executive experience--including roles as CEO, President and CMO-- and proven results in leadership, strategy, governance, operations, marketing and investor relations to his role. Tom also serves as Founder & President for of Strategy:Solutions, Inc.
Can a fraction be more than a whole? While perhaps imponderable mathematically, it’s a question that has genuine salience in the world of marketing…especially for those companies that are newly…