A different approach to sales development and training

X-celerate growth.

ac • cel • er • ate v. / ek’sele,rāt/

to undergo a change in velocity.

Why is it that in most organizations, sales and marketing battle?


Businesses grow when sales and marketing align. Crux is eliminating the silos that inhibit business growth through full-funnel sales and marketing strategies, harmonizing effort through the funnel to Xcelerate growth.

How It Works

Our six-month sales curriculum begins with an in-depth sales audit and assessment, working with your team to determine where your sales engine needs the most support. Our seasoned sales and marketing professionals then educate using a phased curriculum with customized coaching and mentorship throughout.

Coaching topics can include:



  • Accountability/transparency
  • Communication styles
  • Teamwork
  • Networking
  • Taking inventory
  • Personal behavioral assessments
  • Sales + marketing alignment


  • KPI, WPI, DPI development
  • Building the pipeline
  • Communicating differentiation
  • Outlining the sales playbook
  • Ideal client profile
  • Prospecting
  • Cultivating and nurturing references


  • Showcasing value proposition
  • Overcoming objections
  • Presentation coaching
  • Recapping problem/solution
  • Case studies + success stories
  • Closing the deal
  • Power of staying positive

Leveraging EQ to Build Relationships and Develop Sales Engines

Join Ethan Whitehill in a captivating podcast conversation with John Hall, VP of Marketing at ZoomGrants. Discover how Hall’s insights on emotional intelligence revolutionize sales teams.

Don’t miss out—listen to the full episode for actionable strategies.


Branding and storytelling, outlining the sales playbook, communicating differentiation, onboarding the client, upsell and retention strategies—We’re here to support your sales team throughout the critical moments of the entire sales cycle. We’ll help your team build processes from the ground-up by identifying gaps and inconsistencies, and then giving them the tools and resources they need to become a trusted advisor and close the deal.

Meet the team


Melea McRae

Co-Founder, CEO

Melea is an entrepreneur, marketing strategist, business connector and adjunct professor with 30 years of experience elevating brands, amplifying missions and fueling business growth for B2B and B2C clients.

In 2016, Melea made the entrepreneurial leap and founded Crux KC, a fast-growing WBE headquartered in KC. Known as the “un-agency,” Crux is a full-funnel outsourced marketing solution customized for organizations of all shapes, sizes and verticals, combining the expertise of fractional CMOs who build the marketing strategy with a deep bench of experts in each marketing discipline to deliver on that strategy. She co-founded Crux-Xcelerate in 2019, focused on sales coaching and development, aligning sales with marketing to positively impact revenue growth.


Rick Kahle

Co-Founder, Advisor

As co-founder and advisor to Crux-Xcelerate, Rick Kahle brings 30 years of sales, consulting and leadership experience to benefit clients.

The first 27 years of Rick’s career were spent in executive sales and leadership positions in the commercial insurance brokerage and consulting industries—initially with the Kansas City office of Gallagher, then for nearly 15 years with Lockton Kansas City. His primary responsibilities included growing his own book of business (20%+ average/year), organically growing local office revenue (14%+ average/year) and collaborating with national peer leaders to grow the national practice (13%+ average/year).


John Hall


John is a former VP/GM with Madison Square Garden (MSG) and a former senior executive with the National Football League (NFL), the National Basketball Association (NBA) and the National Hockey League (NHL). Hall has helped companies ranging from Fortune 500 organizations to small local businesses in creating strategies that enhance personal and professional enrichment. John is the recipient of six Colorado Press Awards and has sat on numerous boards and committees throughout his career.

John serves as the Vice President of Marketing for ZoomGrants, a leading online application software company and listed in the Top 200 Companies in Colorado. He is also the Founder and CEO of GetRecruited24/7 (GR24/7). GR24/7 is a next generation high school student athlete recruiting service helping athletes secure college scholarships.



Sales Coach




President & CCO




Office Manager