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What’s behind door #3?

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Throughout my 25 years in marketing, business owners have asked me countless times how to best grow and scale their businesses.

As a business owner myself, I understand just how much risk one takes starting and running a company. But whether you own a start-up or an established, mid-sized business, smart marketing is one of the best investments you can make. Read More

For B2B companies, even the smallest brand cue can have a memorable impact

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Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in our experience over time. Less evident though is why we feel the way we do – and how Coke manages the cues that create that brand experience.   Read More

The good kind of growing pains

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We know. It’s been a while.

The past six months have been some of the most transformative since Crux launched two years ago. It’s been a time of extreme growth for our company, both internally and externally. We’ve added desks to our office, client folders to our computers and milestones to our memories.

And we’ve done a terrible job documenting it. Read More

Speaking the B2B Language in Marketing

Speaking the B2B Language

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Anyone in a relationship can identify: Even if you understand the words your partner is speaking, you can still be talking in very different languages. Those of us in the marketing world can definitely grasp this analogy, especially as it applies to the differences for B2B and B2C companies. Read More

Is it time to change tradition?

Is it time to change tradition?

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Don’t get me wrong—I’m a big fan of tradition, especially around the holidays. All of the same ornaments are on my Christmas tree this year, my daughter is enjoying her Elf on the Shelf named Ginger once again (when I remember to move it around, that is), and I have my tried-and-tested holiday rituals and indulgences I look forward to each season. Read More