Category

Storytelling

Are you and your customers singing the same song?

By | B2B, Blog, Content Marketing, Marketing, Storytelling | No Comments

Music lessons to improve your messaging

Pearl Jam to Rage Against the Machine, then to Enya and – wait – is that Harry Belafonte? The transition was jarring to say the least.

I was listening to a team-compiled Spotify playlist with everyone’s submitted “pump it up” songs—those go-to tracks when you require a boost of productivity, some creative spark, or just an aural version of screaming into your pillow.

I quickly discovered just how vast the divide is between the songs that rev me up and what scratches that itch for everyone else in the office.

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Gather ‘round, it’s story time: The importance of storytelling in your company marketing 

By | B2B, Storytelling | No Comments

I pride myself on my identity as a writer and creator, but that didn’t prevent a little gust of panic the first time I got: 

“Can you tell me a new story, one you made up?  

Until that night, bedtime for our 5-year-old, our oldest, usually included one of his favorite books. Full of good lessons, they were entertaining enough to keep his attention—an easy and effective method of infusing a few life morals into his malleable brain. 

But, make up a story? Staring at his eager eyes, I searched for a starting point. Scary dragon? Talking duck? Then what?  Read More