Category

Marketing

Are you and your customers singing the same song?

By | B2B, Blog, Content Marketing, Marketing, Storytelling | No Comments

Music lessons to improve your messaging

Pearl Jam to Rage Against the Machine, then to Enya and – wait – is that Harry Belafonte? The transition was jarring to say the least.

I was listening to a team-compiled Spotify playlist with everyone’s submitted “pump it up” songs—those go-to tracks when you require a boost of productivity, some creative spark, or just an aural version of screaming into your pillow.

I quickly discovered just how vast the divide is between the songs that rev me up and what scratches that itch for everyone else in the office.

Read More

Staying afloat: How outsourced marketing can serve as your life preserver

By | Blog, Marketing, Outsourcing | No Comments

Nothing makes these sweltering summer days more bearable than an afternoon on the lake with the wind in your hair. Whether you’re tubing or cruising on a pontoon, no boating trip is complete without a few sturdy life preservers—the one item you hope to never need but are immensely grateful for in the event of an emergency.

Similar to a life preserver, business owners need systems and strategies in place to weather changing industry landscapes. Read More

Roadmap for success: Effective B2B marketing tactics to grow your business

By | B2B, Blog, Email, Marketing, Social Media | No Comments

Ever since I was a kid, I’ve loved long road trips.

From soaking up the backdrop of a scenic landscape to enthusiastically singing along to Aerosmith on the radio, some of my favorite memories involve a set of wheels.

Long before cell phones and GPS, no road trip was complete without that large paper map that folded into itself more times than a Rubik’s cube. This roadmap was both a puzzle and a lifeline, guiding us along the open road to our chosen destination.

Decades later, I’ve found a similar thrill as an entrepreneur behind the wheel of a small business, navigating through the twists and turns of the industry landscape guided by a strategic roadmap for success. Read More