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Marketing

Culture eats strategy for breakfast, but what happens when culture and strategy align?

By | B2B, Brand, Culture, Marketing | No Comments

Patrick Mahomes needs no introduction. Both a Super Bowl champ and MVP, he’s led the Kansas City Chiefs to some incredible wins and made some unbelievable plays. But do you think he’d have been as successful without the Chiefs’ strong culture AND a great playbook?

We’ve all heard that famous Peter Drucker quote, “Culture eats strategy for breakfast.” It’s a bold statement that implies culture is the single most important factor in an organization’s success. While it’s true that culture plays a significant part in shaping high-performing teams, it takes the combined power of a thriving culture and a robust strategy to win. Read More

A Good Red is Hard to Find

By | B2B, Brand, Marketing | No Comments

If you were expecting advice on locating a good cab or pinot noir, that’s not what this article is about (although we wouldn’t blame one for thinking that—at Crux we do love our red wine!). No, this is the story of why color consistency is so important to your brand, and how Crux found its signature red color.

Imagine showing up to a meeting with a few of your colleagues, and when you hand out your business cards the first thing the prospect does is place them side by side and comment on how the colors don’t match. Read More

Are you and your customers singing the same song?

By | B2B, Blog, Content Marketing, Marketing, Storytelling | No Comments

Music lessons to improve your messaging

Pearl Jam to Rage Against the Machine, then to Enya and – wait – is that Harry Belafonte? The transition was jarring to say the least.

I was listening to a team-compiled Spotify playlist with everyone’s submitted “pump it up” songs—those go-to tracks when you require a boost of productivity, some creative spark, or just an aural version of screaming into your pillow.

I quickly discovered just how vast the divide is between the songs that rev me up and what scratches that itch for everyone else in the office.

Read More

Staying afloat: How outsourced marketing can serve as your life preserver

By | Blog, Marketing, Outsourcing | No Comments

Nothing makes these sweltering summer days more bearable than an afternoon on the lake with the wind in your hair. Whether you’re tubing or cruising on a pontoon, no boating trip is complete without a few sturdy life preservers—the one item you hope to never need but are immensely grateful for in the event of an emergency.

Similar to a life preserver, business owners need systems and strategies in place to weather changing industry landscapes. Read More

Roadmap for success: Effective B2B marketing tactics to grow your business

By | B2B, Blog, Email, Marketing, Social Media | No Comments

Ever since I was a kid, I’ve loved long road trips.

From soaking up the backdrop of a scenic landscape to enthusiastically singing along to Aerosmith on the radio, some of my favorite memories involve a set of wheels.

Long before cell phones and GPS, no road trip was complete without that large paper map that folded into itself more times than a Rubik’s cube. This roadmap was both a puzzle and a lifeline, guiding us along the open road to our chosen destination.

Decades later, I’ve found a similar thrill as an entrepreneur behind the wheel of a small business, navigating through the twists and turns of the industry landscape guided by a strategic roadmap for success. Read More