by Crux KC | Feb 5, 2020 | Branding, Creative
If you were expecting advice on locating a good cab or pinot noir, that’s not what this article is about (although we wouldn’t blame one for thinking that—at Crux we do love our red wine!). No, this is the story of why color consistency is so important to your brand,...
by Crux KC | Aug 17, 2018 | Branding, Creative
Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in our experience over...
by Melea McRae | Sep 15, 2016 | Branding, Content Marketing
I finally made the leap! For the past five years I envisioned what this would look like—starting my own business, running a marketing company the way I think it should be run. It’s taken a lot of hard work to get to this point (and it’s a little terrifying), but here...
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