Branding Archives - Page 2 of 2

For B2B companies, even the smallest brand cue can have a memorable impact

by Crux KC | Aug 17, 2018 | Branding, Creative

Coca Cola. Just mentioning the name conjures up images of a flowing script logo, bright red everything, and the contour of a bottle so distinct that, even when broken, the pieces are easily identified. All of these are brand cues embedded in our experience over...

What’s in a Name?

by Melea McRae | Sep 15, 2016 | Branding, Content Marketing

I finally made the leap! For the past five years I envisioned what this would look like—starting my own business, running a marketing company the way I think it should be run. It’s taken a lot of hard work to get to this point (and it’s a little terrifying), but here...