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Brand

Culture eats strategy for breakfast, but what happens when culture and strategy align?

By | B2B, Brand, Culture, Marketing | One Comment

Patrick Mahomes needs no introduction. Both a Super Bowl champ and MVP, he’s led the Kansas City Chiefs to some incredible wins and made some unbelievable plays. But do you think he’d have been as successful without the Chiefs’ strong culture AND a great playbook?

We’ve all heard that famous Peter Drucker quote, “Culture eats strategy for breakfast.” It’s a bold statement that implies culture is the single most important factor in an organization’s success. While it’s true that culture plays a significant part in shaping high-performing teams, it takes the combined power of a thriving culture and a robust strategy to win. Read More

A Good Red is Hard to Find

By | B2B, Brand, Marketing | No Comments

If you were expecting advice on locating a good cab or pinot noir, that’s not what this article is about (although we wouldn’t blame one for thinking that—at Crux we do love our red wine!). No, this is the story of why color consistency is so important to your brand, and how Crux found its signature red color.

Imagine showing up to a meeting with a few of your colleagues, and when you hand out your business cards the first thing the prospect does is place them side by side and comment on how the colors don’t match. Read More