Category

B2B

Roadmap for success: Effective B2B marketing tactics to grow your business

By | B2B, Blog, Email, Marketing, Social Media | No Comments

Ever since I was a kid, I’ve loved long road trips.

From soaking up the backdrop of a scenic landscape to enthusiastically singing along to Aerosmith on the radio, some of my favorite memories involve a set of wheels.

Long before cell phones and GPS, no road trip was complete without that large paper map that folded into itself more times than a Rubik’s cube. This roadmap was both a puzzle and a lifeline, guiding us along the open road to our chosen destination.

Decades later, I’ve found a similar thrill as an entrepreneur behind the wheel of a small business, navigating through the twists and turns of the industry landscape guided by a strategic roadmap for success. Read More

Gather ‘round, it’s story time: The importance of storytelling in your company marketing 

By | B2B, Storytelling | No Comments

I pride myself on my identity as a writer and creator, but that didn’t prevent a little gust of panic the first time I got: 

“Can you tell me a new story, one you made up?  

Until that night, bedtime for our 5-year-old, our oldest, usually included one of his favorite books. Full of good lessons, they were entertaining enough to keep his attention—an easy and effective method of infusing a few life morals into his malleable brain. 

But, make up a story? Staring at his eager eyes, I searched for a starting point. Scary dragon? Talking duck? Then what?  Read More